Marketing Manager

We are hiring for Marketing Manager for Rays Education at Calicut location.

About the Role

We are seeking a creative, data-driven, and execution-focused Marketing Manager to lead brand building, lead generation, and student outreach for organisation. The role involves strategizing and executing marketing campaigns across digital, offline, and school-based channels to drive awareness, enquiries, and admissions.

Key Responsibilities

1. Marketing Strategy & Planning

• Develop annual and quarterly marketing plans to support admissions and regional expansion.
• Identify target student segments and design campaigns tailored to different classes, courses, and geographies.
• Analyse competitor strategies and market trends to strengthen brand positioning.

2. Lead Generation & Demand Creation

• Drive consistent lead flow through digital marketing, school tie-ups, offline campaigns, and events.
• Build partnerships with schools for presentations, workshops, and outreach programs.
• Monitor lead quality and conversion funnels in coordination with the sales team.

3. Digital Marketing & Brand Visibility

• Oversee SEO, social media management, Google Ads, Meta Ads, influencer collaborations, and content strategy.
• Create compelling digital content—videos, testimonials, success stories, and faculty highlights.
• Track performance metrics and optimise campaigns based on data insights.

4. Offline Marketing & Events

• Plan and execute on-ground campaigns such as career fairs, parent seminars, roadshows, and student engagements.
• Manage local advertisement channels—newspaper ads, outdoor media, flyers, radio, etc.
• Ensure branding and promotional materials are deployed uniformly across centres.

5. Marketing Operations & Coordination

• Work closely with Centre Heads to understand regional needs and adapt campaigns accordingly.
• Coordinate with design, content, and vendors for timely execution of marketing deliverables.
• Prepare budgets, monitor spends, and ensure cost-efficient marketing execution.

6. Data Tracking & Reporting

• Track leads, conversions, campaign ROI, and centre-wise performance metrics.
• Provide weekly and monthly dashboards to leadership.
• Use insights to refine marketing tactics and improve outcomes.

Required Skills & Competencies

• Strong understanding of education sector marketing—school tuitions, NEET/JEE, or EdTech preferred.
• Excellent communication, creative thinking, and storytelling abilities.
• Hands-on experience with digital marketing tools, analytics platforms, and CRM systems.
• Strong organisational skills with the ability to manage multiple projects simultaneously.
• Ability to collaborate with sales, academics, centres, and external partners.
• Fluency in Malayalam (preferred/mandatory based on requirement).

Qualifications

• Bachelor’s degree required; Master's in Marketing, Mass Communication, or MBA preferred.
• 5–10 years of relevant marketing experience, ideally in a multi-centre or student focused organisation.

Compensation

• Competitive CTC, commensurate with experience.
• Performance-based incentives tied to lead generation and admissions outcomes.

Why Join Us?

• Opportunity to shape the brand presence of a fast-growing education organisation.
• High-impact role influencing student enrolment and regional growth.
• Work with a dynamic leadership team in a mission-driven environment.
• Creative freedom to test new ideas, campaigns, and outreach strategies.

Job Type: Full-time

Pay: ₹50,000.00 - ₹100,000.00 per month

Benefits:

• Health insurance
• Paid sick time
• Provident Fund

Work Location: In person