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Marketing Manager

Marketing Manager

Ccube

10 years

0 Lacs

indore madhya pradesh india

Posted:1 week ago| Platform:

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Skills Required

marketing strategy positioning communication leadership drive metrics seo ads engagement analytics branding collaboration content messaging data pipeline photography support reporting saas service design storytelling planning management

Work Mode

On-site

Job Type

Full Time

Job Description

Role: Senior Marketing Manager

Location: Indore, MP

Role Overview

The Senior Marketing Manager will lead overall marketing strategy with a strong focus on digital presence, brand positioning, demand generation, PR, events, and internal/external communication. This role requires a self-starter who can take ownership, work closely with the CEO Office, and build marketing foundation from the ground up.

Key Responsibilities

1. Strategic Marketing Leadership

· Build and execute a quarterly and annual marketing roadmap aligned with business goals.
· Lead the brand-building strategy for India & US markets.
· Drive cross-functional alignment with Sales, HR, and Operations.
· Set up marketing processes, SOPs, and performance metrics from scratch.

2. Digital & Performance Marketing

· Oversee SEO, performance ads, social media, email marketing, and website optimization.
· Drive consistent improvements in reach, engagement, CTR, followers, and qualified inbound leads.
· Manage digital analytics and present insights monthly to leadership/CEO office.

3. Brand Positioning & Communication

· Establish a consistent brand voice across all platforms—LinkedIn, website, case studies, product pages, and presentations.
· Manage PR, awards, external speaking opportunities, and media visibility.
· Strengthen employer branding in collaboration with HR.

4. Content Strategy & Production

· Build and lead the content calendar—industry insights, thought-leadership posts, product updates, case studies, success stories, and videos.
· Ensure high-quality creatives and messaging across all touchpoints.
· Work with designers, agencies, and internal teams for content execution.

5. Lead Generation & Campaigns

· Launch and manage integrated campaigns for services, solutions, and product verticals.
· Improve lead quality and reduce cost per lead through data-driven optimization.
· Align closely with the sales team for pipeline conversion and nurturing.

6. Event, Community & Client Marketing

· Plan and execute webinars, client engagement events, internal events, and industry participation.
· Manage photography, videography, post-event PR & social media coverage.
· Support tech events or showcases that position as an innovation-driven company.

7. Analytics, Reporting & ROI

· Track weekly and monthly KPIs: engagement rate, reach, follower growth, website traffic, CPL, MQLs, and campaign outcomes.
· Create actionable dashboards for leadership.
· Ensure marketing spend delivers measurable ROI.

Qualifications & Experience

· 10 years of hands-on marketing experience, preferably in IT/Tech, SaaS, or digital agencies.
· Strong understanding of B2B and service-based marketing.
· Proven ability to scale digital channels and manage end-to-end campaigns.
· Experience handling agencies, design teams, and PR.
· Strong communication, creative thinking, and leadership skills.

Key Skills Needed

· Digital marketing (SEO, SEM, paid ads)
· Social media expertise (LinkedIn focus)
· Brand & communication strategy
· Content creation & storytelling
· Campaign planning & execution
· Performance analytics
· Team management & vendor handling
· Stakeholder alignment and project ownership

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Marketing Manager

Experience & Salary

Skills Required

Work Mode

Job Type

Job Description

Role: Senior Marketing Manager

Location: Indore, MP

Role Overview

Key Responsibilities

1. Strategic Marketing Leadership

2. Digital & Performance Marketing

3. Brand Positioning & Communication

4. Content Strategy & Production

5. Lead Generation & Campaigns

6. Event, Community & Client Marketing

7. Analytics, Reporting & ROI

Qualifications & Experience

Key Skills Needed

More Jobs at Ccube