Marketing Director

Company Description Wide Reach is a market leader providing comprehensive marketing solutions. Our expertise spans graphics and illustration, website development, and integrated marketing and promotion strategies. We pride ourselves on delivering high-quality, customer-centric services that drive business growth. We are seeking an experienced and visionary Marketing Director to lead our marketing initiatives and play a key role in the company’s overall growth. The ideal candidate will be responsible not only for driving successful marketing strategies but also for building and upgrading the marketing team, making strategic hiring decisions, and contributing to the overall business, especially during critical phases of profit or loss. Key Responsibilities: Strategic Marketing Leadership Develop and execute marketing strategies aligned with business goals to increase brand awareness, customer acquisition, and revenue growth. Team Building & Development Build, train, and upgrade the marketing team. Foster a high-performance culture and ensure the team remains motivated, skilled, and aligned with company goals. Hiring & Talent Management Identify talent needs, lead recruitment efforts for the marketing department, and ensure the team structure supports business scalability and innovation. Business Impact Management Contribute to broader business discussions, helping the company navigate both profitable periods and loss-making phases with strategic marketing support and insights. Digital & Performance Marketing Lead digital marketing efforts including SEO, PPC, social media, content marketing, and email campaigns to drive leads and measurable ROI. Brand Management Maintain and enhance the brand's positioning and communication across all touchpoints. Budget & ROI Management Allocate and manage marketing budgets effectively, focusing on cost-efficiency and high-impact initiatives. Campaign Planning & Execution Design, launch, and evaluate integrated marketing campaigns across online and offline channels. Market Research & Competitor Analysis Stay updated with industry trends and competitor strategies to keep the company ahead of the curve. Partnerships & Public Relations Build strategic alliances, explore influencer marketing opportunities, and lead media relations efforts to strengthen brand visibility. Reporting & Analytics Set KPIs, track performance metrics, and report results to senior leadership for continuous improvement. Qualifications Skills in Market Planning, Marketing Management, and Marketing Experience in conducting Market Research and analyzing data Proficiency in Sales strategies and operations Strong leadership and team management capabilities Excellent communication, interpersonal, and organizational skills Ability to work on-site in Ahmedabad Bachelor's degree in Marketing, Business Administration, or a related field MBA or relevant advanced degree is a plus Show more Show less