Marketing Director

About iQuanti

iQuanti is an independent performance marketing firm that generates value for clients by utilizing data to drive better business outcomes through digital channels. Beyond campaign strategy, management, and optimization, we engage with clients to understand their business and produce proprietary insights that lead to stronger business results.

Through a data science-led approach to client problem-solving, we've created a differentiated suite of product-driven service offerings that we deploy to clients, including a search-predictive efficacy platform called ALPS. We're 500+ people strong worldwide, with hubs in Jersey City, Bangalore, Dallas, Chicago, Mexico City, and London.

About the Team

iQuanti’s Solutions team is comprised of marketing professionals from a variety of backgrounds who build bespoke solutions and drive growth in our current client portfolio, largely consolidated within the Fortune Global 100. Banking, Financial Services and Insurance (BFSI) vertical is one of the key areas of growth for iQuanti, and the team is focused on developing differentiated solutions for this vertical.

About the Role

iQuanti is looking for an experienced and result-driven individual to join the Solutions team as a Director of Digital Paid Channel Solutions. You will be responsible for setting up, implementing, and managing the overall digital marketing strategy for iQuanti's enterprise clients in order to maximize the digital acquisition ROI of our clients and drive growth.

This role will require strong analytical skills in both paid platforms and analytics tools, with a deep knowledge of digital media, technology and best practices

Responsibilities:

• Design and implement comprehensive digital marketing strategies on all digital marketing, including SEM, Social Media, Email, Video & Display advertising campaigns
• Collect and analyze data from various digital marketing channels to measure the effectiveness of campaigns, identify trends, and make data-driven decisions for optimization
• Build media plans, devise paid search campaign strategy and plans for our enterprise customers
• Support the engagement teams who create, implement, track, analyze and optimize campaigns across the various platforms with best-practice recommendations
• Perform regular quality assurance/quality control checks on assigned client campaigns to ensure they are running as contracted
• Supervise in-depth analysis of campaign performance, offering insights and recommendations for improvement
• Continually identify automation opportunities across campaigns while driving towards client KPIs
• Provide inputs into monthly strategy read outs and performance insights (internally) and detailed monthly and quarterly results (to clients)

Additionally, as a SME:

• Be the face of iQuanti paid channel strategy for customers, conduct workshops, present data-led strategic plans to customers and lay down roadmaps for achieving business goals
• Collaborate with cross-functional teams to align digital marketing strategies with overall business goals
• Help drive new thinking and innovation in paid digital offering through expertise, advice and strategic inputs.
• Support consulting team to suitably position Paid Digital Solutions to prospective clients and support development of presentations.
• Supervise and guide the engagement teams with best-practice recommendations across the marketing platforms.
• Incorporate relevant new developments and best practices in search advertising to client campaigns – new features, beta products, analysis methodology, etc. and participate in thought leadership initiatives.
• Recommend changes to existing processes and systems to improve overall workload efficiency and/or performance.

The Ideal Candidate Will...

• Have a minimum of 10 years of relevant work experience in managing paid search, PLA and display campaigns.
• Have planned, executed and optimised full-funnel, performance marketing campaigns.
• Be highly proficient in campaign setup on Google Ads, including audience planning, writing campaign briefs and budget prioritisation. Experience of SA360 is preferred.
• Strong understanding of digital marketing metrics and a high degree of comfort with data analysis
• Have performed quantitative analysis with large datasets to infer patterns in data.
• Be an excellent communicator, capable of managing multiple priorities with teams across time-zones and geographies.
• Good mix of brand and agency side experience would be ideal.
• Be proficient with MS Office (Word, Excel, PowerPoint)
• Bachelor’s degree in marketing/advertising, communications, MIS or statistics preferred,

Interested candidates should submit a resume and a cover letter explaining their experience in digital marketing and specific achievements in social media advertising. Please include any relevant certifications or accolades.