Performance Marketer

Company Description

Wide Reach is a market leader providing comprehensive marketing solutions. Our expertise spans graphics and illustration, website development, production shoots, stall design, and integrated marketing and promotional strategies. We pride ourselves on delivering high-quality, customer-centric services that drive measurable business growth.

We are looking for a dynamic and visionary Manager and Creative Head to lead both our creative direction and marketing operations. This role requires a blend of strategic thinking, creative insight, and leadership capability. The ideal candidate will play a pivotal role in scaling our business, building an innovative team, and leading marketing and design initiatives that define and strengthen the Wide Reach brand.

About Wide Reach:

Wide Reach

Role Overview:

Performance Marketer

Key Responsibilities:

Campaign Strategy & Execution

• Plan and execute paid ad campaigns across platforms (Meta, Google, YouTube, LinkedIn, etc.)
• Define clear KPIs and conversion goals based on client objectives

Optimization & Management

• Monitor ad performance daily and optimize creatives, copy, audience, bids, and placements
• A/B test landing pages, ad copies, and creatives for performance improvements

Analytics & Reporting

• Analyze campaign metrics and prepare detailed reports with insights and recommendations
• Use tools like Google Analytics, Meta Ads Manager, and Data Studio to track and report results

Client Communication

• Present campaign performance, strategy, and optimization plans to clients regularly
• Understand client goals and translate them into actionable media strategies

Market & Trend Research

• Stay updated with ad platform updates, algorithm changes, and competitor strategies
• Recommend new platforms or channels to scale campaigns

Requirements:

• 2–4 years of experience in performance marketing (agency experience preferred)
• Proficiency with Meta Ads Manager, Google Ads, Google Analytics, and campaign dashboards
• Strong understanding of conversion funnels, audience targeting, and retargeting strategies
• Experience with lead generation, e-commerce, or service-based campaign models
• Analytical mindset with problem-solving abilities
• Clear verbal and written communication skills for client interactions

Qualifications

• Expertise in digital marketing, PPC, and SEO
• Experience with data analysis and reporting
• Strong understanding of market research and consumer behavior
• Skills in campaign management and optimization
• Proficiency in content development and copywriting
• Strong communication and Collaboration skills
• Ability to work on-site in Ahmedabad
• Bachelor's degree in Marketing, Business, or a related field is preferred

Bonus Points for:

• Knowledge of marketing automation and CRM tools
• Experience with YouTube, LinkedIn, or Pinterest ads
• Certifications in Google Ads or Meta Blueprint
• Ability to guide creative teams on performance-focused content

What You Get:

• Competitive salary + performance incentives
• High-growth learning environment
• Work on diverse brands across industries
• Access to premium tools and learning resources

Ready to Deliver Results

resume + performance portfolio

Join Wide Reach