Performance Marketer

Edvoy (www.edvoy.com) is a new, innovative digital platform created by industry professionals with over 17 years' experience in the global education sector, to simplify the world of education. Our aim is to empower students to make more informed decisions throughout their University application journey by being the center of impartial, free content and advice, all in one place. Edvoy is positioned to break down international barriers and to make education genuinely global. This is a great opportunity to join an EdTech company which has seen immediate traction, with over one million visitors, and thousands of new users in the last six months. We are now poised to grow even more. Working with eighteen nationalities across four continents, this is a real opportunity to spearhead growth in the rapidly growing EdTech sector.

Role: Performance Marketer

Experience: 2 - 5 years

Looking for immediate joiners

Purpose of the role:

Key Responsibilities

• Plan, execute, and optimize

  multi-channel online demand generation campaigns

  across:

META

Google Ads

LinkedIn Ads

Programmatic & Display Networks

• Manage

  search intent–based campaigns

  (high-intent study abroad keywords)
• Execute

  remarketing and retargeting

  across platforms (web, app, CRM audiences)
• Drive end-to-end

  lead funnel ownership

  CPL, CAC, conversion rates, lead quality, and ROI
• Collaborate with creative teams to build high-performing ad copies, creatives, videos, and landing pages
• Run continuous

  A/B testing

  on audiences, creatives, bidding strategies, and funnels
• Optimize

  landing pages, forms, and lead flows

  to improve conversion rates and lead quality
• Work closely with counselling/sales teams to improve

  lead-to-enrolment performance

• Monitor competitor activity, market trends, and seasonal demand for study abroad intakes
• Track and report performance using

  GA4, Ads Managers, CRM, attribution tools

Tools & Platforms Exposure

• META Ads Manager
• Google Ads (Search, Display, YouTube, PMax)
• LinkedIn Campaign Manager
• Google Analytics (GA4)
• Google Tag Manager
• CRM & Lead Management Tools
• Marketing automation / remarketing platforms

Requirements

• 2–5 years of experience in

  Demand Generation

• Proven hands-on expertise across

  multiple online acquisition platforms

• Strong understanding of

  student acquisition funnels and lead quality optimization

• Experience in

  study abroad consultancy or edtech

  is highly preferred
• Data-driven mind-set with strong analytical and reporting skills
• Ability to manage budgets, scale campaigns, and deliver measurable results

Good to Have

• Experience with

  YouTube video campaigns and influencer-led demand

• Knowledge of

  WhatsApp, email, and SMS automation

  for lead nurturing
• Familiarity with

  regional language campaigns

• Understanding of peak intake cycles (Jan / Sep / Rolling intakes)