Performance Marketer

Role Overview:

We are looking for a Performance Marketing Executive who is curious, proactive, and serious about building hands-on expertise in Meta and Google Ads. This role is ideal for someone who enjoys experimenting, tracking data, learning from results, and staying updated with platform changes, algorithm updates, and new ad formats.

You will work closely with senior marketers, designers, and founders to execute, optimize, and scale performance campaigns for D2C brands, service businesses, and internal growth initiatives.

Who Should Not Apply:

• Candidates looking only for reporting or coordination roles
• People uncomfortable with numbers, data, or performance pressure
• Those unwilling to keep up with frequent Meta and Google updates
• Marketers who rely only on “best practices” without testing

Core Responsibilities:

• Execute and manage Meta (Facebook & Instagram) and Google Ads campaigns
• Assist in planning and launching campaigns across:
• Lead generation
• E-commerce sales
• Brand and performance funnels
• Monitor daily performance metrics and optimize:
• Budgets
• Creatives
• Audiences
• Placements
• Stay updated with Meta and Google Ads platform changes
• Coordinate with design and content teams for ad creatives
• Analyze campaign data and identify optimization opportunities
• Assist in building and maintaining performance reports and dashboards
• Support A/B testing of creatives, audiences, and landing pages

Required Skills (Must-Have):

• 1–3 years of hands-on experience or strong practical exposure to performance marketing
• Basic to intermediate knowledge of Meta Ads Manager and Google Ads
• Understanding of core performance metrics:
• CTR
• CPC
• CPA
• ROAS
• Conversion rate
• Ability to read data and derive actionable insights
• Comfortable working in a fast-paced, performance-driven environment
• Strong learning mindset and attention to detail

Required Skills (Good-to-have):

• Experience with e-commerce or lead generation campaigns
• Familiarity with:
• GA4
• Google Tag Manager
• Meta Pixel / CAPI (basic understanding)
• Understanding of funnel-based marketing (TOF, MOF, BOF)
• Exposure to CRO or landing page optimization
• Experience working with D2C, service, or startup brands

What We Care About More Than Degrees:

• Your willingness to learn, test, and adapt
• Your curiosity about why a campaign worked or failed
• Your ability to spot patterns in data
• Your discipline in execution and optimization
• Your growth mindset and ownership of results

Application Instructions (Important):

Please share:

• A short summary of your hands-on experience with Meta and Google Ads
• Types of campaigns you have worked on (lead gen, e-commerce, brand, etc.)
• Tools you are familiar with (Ads Manager, GA4, GTM, etc.)
• Your current availability and expected compensation

Shortlisted candidates will go through:

• Level-1 screening
• Practical assessment or case-based discussion
• Final interview

Job Type: Full-time

Pay: ₹20,000.00 - ₹35,000.00 per month

Education:

• Diploma (Preferred)

Experience:

• Performance marketing: 2 years (Preferred)
• PPC Campaign Management: 2 years (Preferred)
• Google Ads: 2 years (Preferred)
• Meta (Facebook & Instagram): 2 years (Preferred)

Work Location: In person