Marketing Automation Specialist

As a Marketing Automation Specialist at Pratra, you will play a key role in driving our digital marketing performance through the design, execution, and optimization of automated marketing campaigns. You will collaborate closely with cross-functional teams to enhance lead generation, customer engagement, and sales enablement strategies.

Key Responsibilities:

• Develop and manage multi-channel marketing automation workflows across email, web, and CRM
• Design and execute lead nurturing campaigns to support the sales funnel
• Create lead scoring strategies and improve data segmentation
• Monitor performance metrics (open rates, click-throughs, conversions) and optimize campaigns
• Maintain CRM and marketing databases ensuring data accuracy and hygiene
• Coordinate with the sales team to align marketing and sales goals
• Conduct A/B testing, personalization, and behavioral targeting initiatives
• Work with platforms such as HubSpot, Marketo, Pardot, or equivalent

Required Qualifications:

• Bachelor's degree in Marketing, Business, or a related field
• Minimum 5 years of hands-on experience in marketing automation
• Proficiency in at least one marketing automation tool (e.g., HubSpot, Marketo, Pardot)
• Strong understanding of the customer journey, segmentation, and lifecycle marketing
• Familiarity with CRM systems (Salesforce experience is a plus)
• Data-driven mindset with strong analytical and reporting skills

Preferred Skills:

• HubSpot or Marketo certification
• HTML/CSS knowledge for email customization
• Experience with Google Analytics and SEO fundamentals
• Understanding of GDPR and email compliance best practices

Why Join Pratra?

• Be part of a globally connected, fast-paced tech environment
• Competitive salary and growth opportunities
• Remote and hybrid work flexibility
• Work with a collaborative and talented international team
• Opportunity to make an impact in the global travel technology space

Job Type: Full-time

Pay: ₹1,200,000.00 - ₹1,500,000.00 per year

Benefits:

• Health insurance
• Provident Fund

Experience:

• Marketing automation: 3 years (Required)
• Marketo: 5 years (Preferred)
• HubSpot: 5 years (Preferred)
• Salesforce: 5 years (Preferred)
• Lead generation: 5 years (Preferred)

Work Location: Remote

Application Deadline: 16/08/2025
Expected Start Date: 01/09/2025