Marketing and Brand Strategist (B2B, SAAS)

About Us:

We’re a fast-growing startup on a mission to make buying and selling travel effortless for everyone, at every step of the journey. We’re seeking a Marketing and Brand Strategist with deep B2B SaaS expertise to design, lead, and execute data-driven marketing strategies that elevate our brand, strengthen market positioning, and drive measurable business growth. This high-impact role sits at the intersection of brand, demand generation, and product marketing—giving you the platform to shape how Xeni is perceived in the market, generate high-quality leads, and build the foundation for scalable, long-term success.

Role Description:

Marketing and Brand Strategist

Key Responsibilities:

Own and drive the growth strategy

·      Scale acquisition channels – Optimize paid, organic, referral, and partnership programs for maximum ROI.

·      Run experiments that move the needle – Create and iterate on A/B tests, funnel optimizations, and lifecycle campaigns.

·      Leverage analytics for insights – Use data to identify growth opportunities, track KPIs, and guide decision-making.

·      Collaborate cross-functionally – Partner with product, engineering, and sales teams to build growth-focused features and campaigns.

• Develop and execute multi-channel digital marketing campaigns (paid media, SEO, email, social media, content syndication).
• Manage and optimize paid campaigns across Google Ads, LinkedIn, Meta, and programmatic platforms.
• Drive SEO/SEM strategy, content optimization, backlinking, and technical SEO improvements.
• Manage marketing automation workflows for lead nurturing, scoring, and handoff to sales.
• Track, analyze, and report on campaign performance (CTR, CPL, CAC, ROAS, etc.).
• Work with content, design, and product marketing teams to ensure messaging consistency across campaigns.
• Conduct A/B testing on creatives, landing pages, and emails to improve conversions.
• Build landing pages and campaign-specific microsites using low-code or CMS tools.
• Own marketing dashboards and lead attribution across the funnel.

·      Continuously optimize the funnel – Improve every stage from acquisition to retention.

Required Skills & Qualifications:

• 5–7 years of hands-on experience in digital marketing, preferably in a B2B or SaaS environment. Travel domain is a plus.

·      Hands-on expertise with paid media, SEO, email/lifecycle marketing, and conversion optimization.

• Proven track record of managing high-performing campaigns across paid, organic, and email channels.
• Strong analytical mindset with the ability to interpret data and derive actionable insights.
• Solid understanding of marketing funnels, customer journeys, and conversion optimization.
• Excellent project management and communication skills.

·      Strong analytical skills with tools like Google Analytics, Mixpanel, or Amplitude.

·      Self-starter who thrives in a fast-paced, results-driven environment.

·      Comfortable running growth experiments end-to-end.

·      Excellent communication, presentation, and collaboration skills.

Tools & Technologies:

Paid Media:

• Google Ads, LinkedIn Ads, Meta Ads Manager
• Google Display Network, YouTube Ads, Demandbase or 6sense (for ABM/intent-driven campaigns)

SEO & Website Optimization:

• Ahrefs, SEMRush, Screaming Frog (keyword research, audits)
• Google Search Console, Google PageSpeed Insights
• Hotjar, Crazy Egg, Microsoft Clarity (heatmaps and session recording)

Marketing Automation & CRM:

• HubSpot, Marketo, ActiveCampaign, or Pardot
• Salesforce, Zoho CRM (for lead syncing and tracking)
• Zapier, Segment, or Customer.io for automation

Email & Campaign Tools:

• Mailchimp, Klaviyo, SendGrid, or ConvertKit
• Unbounce, Instapage, or Webflow for landing pages

Analytics & Reporting:

• Google Analytics, Amplitude, or Mixpanel,
• Google Analytics 4 (GA4), Google Tag Manager
• Looker Studio, Tableau, Power BI, or Supermetrics
• UTM builder tools, Funnel.io, or Heap

Nice to have for Content Collaboration:

• Canva, Figma, Adobe Creative Cloud (ad creatives, banners, etc.)
• WordPress, Contentful, or Webflow (CMS)
• Notion, Trello, Asana, or ClickUp (project management)

Nice-to-Have:

• Experience with Account-Based Marketing (ABM) strategies and tools.
• Familiarity with CRO tools like

  VWO

  or

  Optimizely

  .
• Working knowledge of HTML/CSS or no-code tools for website customization.
• Previous work in a fast-paced startup or tech company.

Why Join Us:

• Be part of a mission-driven company transforming the global travel commerce industry.
• Play a pivotal role in shaping Xeni’s growth worldwide.
• High autonomy in a role with direct impact on business outcomes.
• Competitive salary, performance-based bonuses, and equity options.
• Work with a global, innovative, and ambitious team.

·      Xeni has offices in New York, San Francisco, Dubai, and Chennai, and serves customers in over 70 countries—spanning diverse cultures and languages—making us a truly global company.

Email Resume: hr@xeni.com