Job Title: Marketing and Brand Strategist (B2B, SAAS expert only)
Location: Chennai, India
About Us:
We’re a fast-growing startup on a mission to make buying and selling travel effortless for everyone, at every step of the journey. We’re seeking a Marketing and Brand Strategist with deep B2B SaaS expertise to design, lead, and execute data-driven marketing strategies that elevate our brand, strengthen market positioning, and drive measurable business growth. This high-impact role sits at the intersection of brand, demand generation, and product marketing—giving you the platform to shape how Xeni is perceived in the market, generate high-quality leads, and build the foundation for scalable, long-term success.
Role Description:
Marketing and Brand Strategist
Key Responsibilities:
Own and drive the growth strategy
– Develop and execute multi-channel plans to grow users, engagement, and revenue.- Scale acquisition channels – Optimize paid, organic, referral, and partnership programs for maximum ROI.
- Run experiments that move the needle – Create and iterate on A/B tests, funnel optimizations, and lifecycle campaigns.
- Leverage analytics for insights – Use data to identify growth opportunities, track KPIs, and guide decision-making.
- Collaborate cross-functionally – Partner with product, engineering, and sales teams to build growth-focused features and campaigns.
- Develop and execute multi-channel digital marketing campaigns (paid media, SEO, email, social media, content syndication).
- Manage and optimize paid campaigns across Google Ads, LinkedIn, Meta, and programmatic platforms.
- Drive SEO/SEM strategy, content optimization, backlinking, and technical SEO improvements.
- Manage marketing automation workflows for lead nurturing, scoring, and handoff to sales.
- Track, analyze, and report on campaign performance (CTR, CPL, CAC, ROAS, etc.).
- Work with content, design, and product marketing teams to ensure messaging consistency across campaigns.
- Conduct A/B testing on creatives, landing pages, and emails to improve conversions.
- Build landing pages and campaign-specific microsites using low-code or CMS tools.
- Own marketing dashboards and lead attribution across the funnel.
- Continuously optimize the funnel – Improve every stage from acquisition to retention.
Required Skills & Qualifications:
- 5–7 years of hands-on experience in digital marketing, preferably in a B2B or SaaS environment. Travel domain is a plus.
- Hands-on expertise with paid media, SEO, email/lifecycle marketing, and conversion optimization.
- Proven track record of managing high-performing campaigns across paid, organic, and email channels.
- Strong analytical mindset with the ability to interpret data and derive actionable insights.
- Solid understanding of marketing funnels, customer journeys, and conversion optimization.
- Excellent project management and communication skills.
- Strong analytical skills with tools like Google Analytics, Mixpanel, or Amplitude.
- Self-starter who thrives in a fast-paced, results-driven environment.
- Comfortable running growth experiments end-to-end.
- Excellent communication, presentation, and collaboration skills.
Tools & Technologies:
Paid Media:
- Google Ads, LinkedIn Ads, Meta Ads Manager
- Google Display Network, YouTube Ads, Demandbase or 6sense (for ABM/intent-driven campaigns)
SEO & Website Optimization:
- Ahrefs, SEMRush, Screaming Frog (keyword research, audits)
- Google Search Console, Google PageSpeed Insights
- Hotjar, Crazy Egg, Microsoft Clarity (heatmaps and session recording)
Marketing Automation & CRM:
- HubSpot, Marketo, ActiveCampaign, or Pardot
- Salesforce, Zoho CRM (for lead syncing and tracking)
- Zapier, Segment, or Customer.io for automation
Email & Campaign Tools:
- Mailchimp, Klaviyo, SendGrid, or ConvertKit
- Unbounce, Instapage, or Webflow for landing pages
Analytics & Reporting:
- Google Analytics, Amplitude, or Mixpanel,
- Google Analytics 4 (GA4), Google Tag Manager
- Looker Studio, Tableau, Power BI, or Supermetrics
- UTM builder tools, Funnel.io, or Heap
Nice to have for Content Collaboration:
- Canva, Figma, Adobe Creative Cloud (ad creatives, banners, etc.)
- WordPress, Contentful, or Webflow (CMS)
- Notion, Trello, Asana, or ClickUp (project management)
Nice-to-Have:
- Experience with Account-Based Marketing (ABM) strategies and tools.
- Familiarity with CRO tools like
VWO
or Optimizely
. - Working knowledge of HTML/CSS or no-code tools for website customization.
- Previous work in a fast-paced startup or tech company.
Why Join Us:
- Be part of a mission-driven company transforming global travel commerce.
- Play a pivotal role in shaping Xeni’s growth worldwide.
- High autonomy in a role with direct impact on business outcomes.
- Competitive salary, performance-based bonuses, and equity options.
- Work with a global, innovative, and ambitious team.
- Xeni has offices in New York, San Francisco, Dubai, and Chennai, and serves customers in over 70 countries—spanning diverse cultures and languages—making us a truly global company.
Send your resume: abinaya@xeni.com
