Marketing Analyst

Who are we?

Myntra is India’s leading fashion and lifestyle platform, where technology meets creativity. As pioneers in fashion e-commerce, we’ve always believed in disrupting the ordinary. We thrive on a shared passion for fashion, a drive to innovate to lead, and an environment that empowers each one of us to pave our own way. We’re bold in our thinking, agile in our execution, and collaborative in spirit.

Here, we create MAGIC by inspiring vibrant and joyous self-expression and expanding fashion possibilities for India, while staying true to what we believe in. We believe in taking bold bets and changing the fashion landscape of India. We are a company that is constantly evolving into newer and better forms and we look for people who are ready to evolve with us.

From our humble beginnings as a customization company in 2007 to being technology and fashion pioneers today, Myntra is going places and we want you to take part in this journey with us. Working at Myntra is challenging but fun - we are a young and dynamic team, firm believers in meritocracy, believe in equal opportunity, encourage intellectual curiosity and empower our teams with the right tools, space, and opportunities.

About the Role:

This role rests within the Central Planning and Analytics, part of the Marketing function of Myntra.

We are seeking a detail-oriented and analytical Marketing Analyst to join our team. The ideal candidate will be responsible for collecting and analyzing marketing data to evaluate the effectiveness of marketing strategies and campaigns. This role will provide actionable insights to drive decision-making and optimize marketing efforts.

Roles & Responsibilities:

• Collect and analyze data from various marketing channels, including digital campaigns, social media, email marketing, and website analytics; own and manage all aspects of insights & reporting for Performance Marketing .
• Monitor and report on key performance indicators (KPIs) such as conversion rates, customer acquisition costs, and return on investment (ROI).
• Develop and maintain dashboards and reports to communicate findings to stakeholders.
• Collaborate with cross-functional teams to support marketing initiatives and strategy development.
• Ownership of attribution logic and reporting for easy consumption of insights for senior and middle management.
• Ensure data accuracy and integrity in all marketing analytics processes.

Skills & Experience:

• Strong analytical problem-solving skills with appreciation for math and technical skill.
• Minimum 2 years of experience as Data/Business Analyst or marketing analytics role in the E-Commerce domain would be preferred.
• Highly proficient in use of Excel, SQL & basic Python.
• Efficient project and stakeholder management skills. Should have demonstrated the ability to work independently in a highly demanding environment with strict deadlines.
• Strong attention to detail and comfortable handling multiple projects.
• Good communication and presentation skills both written and verbal.
• Bachelor's degree in Marketing, Business, Statistics, or a related field.
• Familiarity with marketing automation tools and data visualization platforms is a plus.
• Knowledge of SEO, SEM, and digital marketing best practices.

Qualifications:

• B Tech/BE/ Msc or equivalent from a reputed college