About SMS-Magic
SMS-Magic, founded over a decade ago, is a global leader in business messaging solutions. Our Converse platform empowers companies to create powerful, personalized connections with their customers through secure, scalable, and easy-to-use messaging technology.
Salesforce AppExchange
With Converse, businesses can enhance customer engagement, increase conversions by 40% or more, and shorten their sales cycles by 25%. Our teams thrive on creativity, collaboration, and curiosity — enabling customers and partners to realize the full value of cloud-based messaging technology.
About the Role
Manager – Partnerships & Starategic Alliances
You will use your deep understanding of partner ecosystems and SaaS business models to develop joint go-to-market (GTM) initiatives, shape strategic programs, and enable partner sales teams. This position combines strategic thinking, business development acumen, and operational execution to create win-win opportunities that deliver measurable results for SMS-Magic and its partners.
As the bridge between SMS-Magic and its partners, you will collaborate cross-functionally with internal teams across Sales, Marketing, Product, and Engineering to ensure alignment of goals and successful execution of partnership initiatives.
Key Responsibilities
- Develop and expand partnerships with leading technology platforms, including Salesforce, Microsoft, Zoho, Talkdesk, and Vonage.
- Build strong relationships at multiple levels within partner organizations, including C-level executives, sales leaders, and technical stakeholders.
- Identify, structure, and execute new partnership opportunities that drive joint business outcomes and revenue growth.
- Design and implement partner GTM programs, co-marketing campaigns, and joint value propositions to enhance brand visibility and partner engagement.
- Enable and train partner sales teams to effectively position and sell the
Converse
platform to end customers. - Work closely with internal sales teams to drive opportunities that originate or involve partner collaboration.
- Serve as the internal “voice of the partner,” ensuring partner needs and market insights influence SMS-Magic’s roadmap and value proposition.
- Collaborate with Marketing to create thought leadership content, events, and joint campaigns to promote partner solutions.
- Monitor partner programs, identify co-innovation opportunities, and leverage early access and beta programs for mutual advantage.
- Negotiate, structure, and execute partnership agreements in collaboration with Legal and Product teams.
- Track, analyze, and report on partner performance metrics to optimize outcomes and inform strategic planning.
- Represent SMS-Magic at industry events, partner conferences, and executive meetings to promote our ecosystem and partnerships.
Internal Roles & Functional Responsibilities
- Guide resellers and partners on high-level strategy, uncovering their growth objectives and aligning SMS-Magic solutions to meet them.
- Adapt partnership plans to resource constraints and ensure agile collaboration.
- Deliver partner sales and services training sessions, both virtually and onsite.
- Develop partner marketing plans, co-branded materials, and enablement toolkits.
- Manage support escalations and coordinate with internal teams to ensure timely resolution.
- Drive North American and international channel partner sales targets through effective relationship management.
- Recruit and onboard new partners aligned with SMS-Magic’s market expansion goals.
- Maintain compliance with partner agreements and ensure operational excellence.
Specific Role Objectives
Revenue Growth:
Expand existing partnerships and identify new alliances that contribute directly to top-line growth.Strategic Influence:
Be a trusted advisor and active participant in partner business planning and execution.Ecosystem Expertise:
Develop a holistic view of the partner ecosystem and understand how SMS-Magic’s technology complements and elevates partner offerings.Cross-Functional Collaboration:
Work with Product, Engineering, Legal, Marketing, and Technical Account Management to align priorities and execute joint initiatives.Data-Driven Optimization:
Use insights from BI tools and partner performance data to prioritize opportunities and drive operational improvements.Innovation Enablement:
Collaborate with internal teams to identify new product features or integrations that strengthen partner competitiveness.
Minimum Qualifications
- Bachelor’s degree or equivalent practical experience.
- 8–10 years of experience in technology-related partner sales, business development, or alliances in a B2B software or SaaS company.
Preferred Qualifications
- 12–15 years of experience in managing and growing relationships with global software partners.
- Proven ability to navigate complex, matrixed organizations and influence multiple stakeholders.
- Experience engaging with partners’ end clients at the C-level to shape joint value propositions.
- Strong background in building partnership strategies, business models, and GTM programs (Salesforce or ISV experience is a strong plus).
- Solid understanding of
PaaS
and SaaS
business models, partner ecosystems, and enterprise software sales. - Excellent communication, presentation, and negotiation skills, with English fluency at a professional level (additional languages a plus).
- Enthusiastic, curious, and energetic individual with strong influencing and collaboration skills.
- Experience managing partnerships with major players such as Salesforce, Zoho, Microsoft, Talkdesk, and Vonage.
Key Competencies & Attributes
- Strategic and analytical thinker capable of shifting seamlessly from strategy to execution.
- Entrepreneurial mindset with a bias for action and outcome-oriented approach.
- Highly collaborative, with the ability to manage multiple cross-functional projects.
- Confident communicator with strong executive presence.
- Quick learner, adaptable to dynamic business environments, and motivated by growth opportunities.
- High emotional intelligence, integrity, and a team-first attitude.
- Comfortable working in a fast-paced, high-growth environment with minimal supervision.
Success in This Role Will Mean
- Achieving measurable growth in partner-sourced revenue.
- Strengthening SMS-Magic’s presence in global ecosystems such as Salesforce and Zoho.
- Building high-trust, long-term relationships with key technology partners.
- Contributing to the scalability and repeatability of our partner GTM model.
- Driving innovation through collaboration and co-creation with partners.
Work Environment & Culture
At SMS-Magic, we believe great work isn’t done alone. Our culture values curiosity, collaboration, and continuous learning. We thrive on diversity of thought and experience, encouraging every team member to challenge the status quo and drive innovation.
Our People Are:
Curious
– Always eager to learn, grow, and explore new ideas.Critical Thinkers
– Analytical and solution-oriented.Communicators
– Transparent, candid, and respectful.Agile & Adaptable
– Thriving amid change and ambiguity.Driven by Impact
– Focused on measurable outcomes and customer success.
Equal Opportunity Employer
Travel Requirements
- Minimal travel required (up to 20%), including attendance at partner and industry events.
Join Us
we’d love to hear from you.
Be part of a team that’s redefining how businesses communicate with their customers and partners.
