Manager - Data Analytics

Business Overview:

International Card Services (ICS) is the leading provider of Credit Cards, Business Financing, T&E Solutions, Supplier Payments, and Cross-Border Payments that help consumer, small, mid-size, and large corporations around the world manage nearly every facet of their business spending. International Card Services Centre of Excellence (ICS COE) within ICS has the mission to unlock growth and enable ICS to be the fastest growing segment within American Express.

Analytics & Strategic Insights Marketing Analytics team sits within ICS COE and is the analytical engine that enables business growth across international markets. This is an outstanding opportunity in a high visibility role that will work very closely with marketing and sales teams within ICS COE and across international markets to provide meaningful analytics and actionable insights to help drive “customer targeting frameworks” for internal acquisition and lending. The incumbent would lead a team of 3+ data scientists primarily based out of India.

Job Responsibilities:

• Build and enhance the targeting frameworks for internal acquisition and lending treatments –consumer to small business card cross sell, lending on charge, plan it, loans – across consumer and commercial in collaboration with marketing teams in COE and international markets. Power utilization of these targeting frameworks for marketing campaigns to improve ROI for ICS marketing investments
  
• Ensure proper test and control setup for campaigns in international markets. Define and implement the performance measurement frameworks for marketing campaigns powered by the targeting solutions to enable continuous optimization and adoption of these targeting assets by marketers across international markets
  

• Deliver the strategic deeper dive for different treatments which provide a view into how ICS can improve the internal acquisition and lending marketing outcomes through channel, placement, targeting, content and/or offer optimization. Conduct periodic assessment of the internal acquisition and lending marketing strategy across lead ICS markets and provide insights to the COE and market leadership leading to implementation of potential enhancements
  
• Drive execution of the analytics roadmap – resolve issues, identify opportunities, and define success metrics and make things happen. Drive automation and ongoing refinement of analytical frameworks
  
• Ensure that the analytical solutions are created in a fully compliant manner with applicable regulatory and risk expectations. Design and develop effective and efficient controls to proactively identify and address any process gaps in the analytical frameworks.
  
• Lead the team through ambiguity and create structure and strategies in white space. Provide thought leadership in guiding the team as well as day to day problem solving. Lead, coach and motivate 3+ strong team and power culture of collaboration within the team. Prioritize efforts to help the team focus on the most impactful opportunities
  

•  MBA or a master’s degree in a quantitative field (e.g. Finance, Engineering, Mathematics, Computer Science or Economics)
• At least 4 years of relevant work experience in analytics supporting either risk, marketing, or digital product functions
• Strong technical and analytical skills with ability to apply quantitative methods and business skills to drive business results
• Demonstrated ability to work independently and across a matrix organization partnering with business partners, functional owners, capabilities, technology teams and external vendors
• Strong programming skills are preferred. Experience with Big Data programming is a plus
  

• Competitive base salaries 
• Bonus incentives 
• Support for financial-well-being and retirement 
• Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location) 
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need 
• Generous paid parental leave policies (depending on your location) 
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) 
• Free and confidential counseling support through our Healthy Minds program 
• Career development and training opportunities