Manager / Assistant Manager – Digital Marketing, Martech, SEO & Campaign – B2B IT Services

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Job Overview:

• We are looking for a highly skilled and data-driven Digital Marketing Specialist with over 8+ years of experience in B2B SaaS and IT services to lead our digital growth efforts.
• This hybrid role, based in Bangalore, is ideal for a strategic marketer who can manage end-to-end digital campaigns, SEO programs, and the MarTech ecosystem while optimizing outreach for the US market.
• Preference will be given to candidates with prior experience in IT Services/BPO and managing digital advertising campaigns targeting the U.S. audience.

Key Responsibilities:

• B2B Campaign Strategy & Execution

• Plan and execute multi-channel digital campaigns with a strong focus on U.S. geographies and enterprise decision-makers. (e.g., Manufacturing, Retail, Technology).
• Lead Google Ads, LinkedIn, Facebook, and programmatic campaigns to drive awareness and qualified leads.
• Manage high-performing retargeting campaigns and content syndication partnerships with B2B platforms.
• Work closely with sales to ensure campaign alignment with account-based engagement and revenue goals.

• Martech Ownership & Automation

• Oversee the marketing technology stack including Salesforce, HubSpot/Marketo/Pardot, CDPs, and ABM tools.
• Design automated lead nurturing journeys based on behavioral triggers, firmographics, and funnel stage.
• Use insights from website visitor tracking tools (e.g., Leadfeeder, Clearbit, Albacross) to identify anonymous traffic and inform outbound strategies.

• SEO & Organic Growth

• Drive organic growth through on-page, off-page, and technical SEO for global visibility, especially in the U.S.
• Collaborate with content teams to ensure alignment with search trends, keyword intent, and site structure optimization.

• Funnel Management & ABM

• Build account-based programs targeting high-value clients in the U.S. with personalized ads, landing pages, and follow-up workflows.
• Continuously optimize landing page performance through A/B testing, heatmaps, and CRO tactics.

• Analytics, Reporting & ROI

• Establish clear KPIs and generate detailed reports on campaign effectiveness, pipeline influence, and cost-per-lead.
• Use platforms like GA4, Power BI, Tableau, and CRM dashboards to track performance and deliver insights for optimization.

Required Qualifications:

• Bachelor’s degree in Marketing, Business, IT, or related field.
• 8+ years of experience in digital marketing, with strong exposure to B2B SaaS/IT services and/or BPO industries.
• Hands-on expertise in running paid campaigns for the U.S. market across Google Ads, LinkedIn, and other platforms.
• Proficiency with marketing automation (HubSpot, Marketo), CRM (Salesforce), and ABM/retargeting tools (RollWorks, Demandbase, AdRoll).
• Strong grasp of SEO, content strategy, and digital performance metrics.
• Hands-on experience with website visitor tracking and behavioral analytics tools.

Preferred Skills & Attributes:

• Prior experience in IT services or BPO digital marketing roles targeting North America.
• Deep understanding of enterprise tech buying cycles and multi-persona B2B journeys.
• Understanding of WordPress CMS and SEO ops.
• Excellent communication and project management skills.
• Knowledge of industry-specific buyer journeys, especially CIO, CTO, procurement personas.
• Comfortable working cross-functionally with sales, presales, and delivery teams.

What We Offer:

• Competitive compensation with performance-linked incentives.
• Flexible hybrid work model in our Bangalore office.
• Opportunity to work with global stakeholders on U.S.-focused campaigns.
• Access to advanced tools and platforms in a mature digital ecosystem.