Lead Generation Manager

Company Description

Intelisync is a premier blockchain development and Web3 marketing firm dedicated to creating secure, scalable, and innovative decentralized solutions. With expertise in Real-World Asset tokenization, DeFi solutions, and Layer 2 scaling, the company integrates AI, cybersecurity, and cloud infrastructure to deliver cutting-edge digital platforms. Intelisync also specializes in Web3 marketing strategies, such as influencer and key opinion leader (KOL) marketing, to drive engagement and user growth. On the development front, Intelisync offers services in token creation, ICOs, custom blockchain development, DEX and CEX platforms, and advanced AI-powered solutions for innovative projects.

Role Description

The Lead Generation Manager will be responsible for planning, implementing, and optimizing all lead-generation activities to drive qualified leads for Intelisync. This role requires a strategic thinker with hands-on experience in digital marketing, paid ads, content strategy, SEO, and sales alignment.

The ideal candidate should have strong analytical skills, team management experience, and a deep understanding of B2B demand generation.

Key Responsibilities

1. Lead Generation Strategy

• Develop and execute multi-channel lead generation strategies.
• Drive inbound and outbound lead generation campaigns.
• Identify new markets, channels, and audiences to target.
• Create monthly and quarterly lead acquisition plans.

2. Campaign Execution

• Manage Google Ads, LinkedIn Ads, and other paid campaigns.
• Oversee SEO activities including keyword strategy, website optimization, and technical improvements.
• Collaborate with content team to create lead magnets, landing pages, blogs, and case studies.

3. Funnel & Conversion Management

• Build conversion funnels for website traffic.
• Optimize landing pages for maximum conversions.
• Implement A/B testing for creatives, CTAs, and messaging.

4. CRM & Marketing Automation

• Manage CRM systems (HubSpot/Zoho/Salesforce).
• Set up nurturing workflows, email drip campaigns, and lead scoring.
• Ensure every lead is tracked, qualified, and handed over to sales efficiently.

5. Reporting & Analytics

• Monitor campaign KPIs such as CPL, CAC, ROAS, MQLs, SQLs.
• Prepare weekly and monthly performance reports.
• Use insights to improve future campaigns.

6. Team Leadership

• Manage a small team of SEO specialists, content writers, designers, and outreach executives.
• Provide guidance and training to improve team efficiency.
• Coordinate with sales teams for better alignment on lead quality and follow-up.

Required Skills & Qualifications

Marketing & Technical Skills

• Strong understanding of B2B lead generation
• Experience with Google Ads, LinkedIn Ads, Meta Ads
• Hands-on experience with SEO tools (Ahrefs, SEMrush, GSC)
• Proficient with CRM and marketing automation platforms
• Experience with email marketing & sales funnels
• Understanding of paid ads budgeting and optimization
• Strong copywriting and messaging sense

Soft Skills

• Strong analytical and problem-solving skills
• Excellent communication & presentation skills
• Ability to manage multiple projects and deadlines
• Leadership and team management ability
• Strategic mindset with execution capability

Preferred Qualifications

• Experience in IT, SaaS, or technology services
• Knowledge of outbound tools (Apollo, Lemlist, LinkedIn Sales Navigator)
• Experience managing cross-functional teams
• Certifications in Google Ads, HubSpot, or Digital Marketing (Preferred)