Job
Description
Job Information Number of Positions 1 Department Name Business Development Industry Engineering Experience Required 15+ years of work experience, 8+ years in international professional services industry. Outsourcing services industry experience is a must (ability to sell/ nurture leads in US while working from India) Qualification Masters Degree in Marketing, Business, or a related field. Bachelor’s in engineering is a plus City Pune State/Province Maharashtra Zip/Postal Code 411041 Job Description Key Responsibilities : Be responsible for strategic as well as day-to-day management of the Sales and Marketing team in Pune, India. The company is headquartered in US, with a Sales team in US and a captive unit of about 500 team members in Pune. Strategy and Planning: Develop and implement lead generation plans, including target audience identification, messaging development, and channel selection. Lead Identification and Research: Conduct market research to identify potential customers, analyze their needs, and understand their buying behavior. Outreach and Engagement: Execute outreach campaigns through various channels like email marketing, social media, and cold calling to generate leads. Lead Qualification and Nurturing: Evaluate leads based on their suitability and potential, and implement strategies to nurture them towards conversion. Data Analysis and Reporting: Track and analyze lead generation performance, identify areas for improvement, and report on key metrics. Team Management: Manage and drive a team of lead generation professionals to achieve goals. Collaboration: Work closely with sales and marketing teams in Pune and US to align lead generation efforts with overall business objectives. Key Functional Area Identify and cultivate new business opportunities in the US market through various channels Develop and implement lead generation strategies to promote continuous business growth Analyze and optimize lead generation campaigns Collaborate with marketing and sales teams to align efforts towards short term and long-term targets/ objectives Track and report on key performance metrics Lead a team of 25-30 Sales and Marketing professionals Requirements Domain Knowledge Required Strong understanding of lead generation principles and best practices: This includes knowledge of various marketing channels, content marketing, SEO, and email marketing. Excellent communication and interpersonal skills: The ability to build relationships, persuade prospects, and effectively communicate with both internal and external stakeholders. Analytical and problem-solving skills: The ability to analyze data, identify trends, and develop effective strategies to optimize lead generation efforts. Project management and organizational skills: The ability to manage multiple projects, prioritize tasks, and meet deadlines. Industry knowledge: Depending on the specific industry, a good understanding of market trends, competitive landscape, and customer needs is essential. Team management: Drive team to produce results Proficiency with CRM software and marketing automation tools Personal Attributes Strong analytical skills and data-driven thinking Excellent verbal and written communication skills Ability to work independently and manage multiple projects simultaneously A good negotiator Ability to drive team aggressively to achieve targets Outstanding presentation skills with an ability to make connections with people over call and email Passionate and aggressive Salesperson who can drive team, but also contribute individually towards target achievements whenever required Personal Traits Skilled communicator: a listener, not a talker People connector: ability to make personal connections instinctively Disciplined and organized (in thought and work) Independent and a strategic thinker A go-getter: a doer and an achiever driven by goals (in personal life as well as work) Curious learner: Curious, energetic and willing to explore and learn new things and embrace learnings for ongoing growth Responsible: Identifies himself/ herself as a person of a word and takes work responsibility and failure deeply personal Upholds ethical standards: maintains confidentiality and discretion, provides transparent and accurate reporting Show more Show less
