Lead Generation Manager

Job Summary

The Lead Generation Manager is responsible for developing, executing, and optimizing strategies to generate high-quality leads that support the company’s sales pipeline. The role requires strong analytical capabilities, hands-on experience with lead generation tools, and the ability to collaborate with sales and marketing teams to meet revenue goals.

Key Responsibilities

• Develop and manage multi-channel lead generation campaigns across digital platforms, including email marketing, social media, SEO/SEM, and paid advertising.
• Build and maintain lead databases using CRM and automation tools.
• Qualify leads through structured criteria, ensuring alignment with sales objectives.
• Optimize lead funnels by identifying performance gaps and recommending improvements.
• Coordinate with the sales team to ensure smooth lead handover and follow-up.
• Track, measure, and report on lead generation performance metrics and ROI.
• Conduct market and competitor research to identify new lead opportunities.
• Implement A/B testing strategies to improve lead conversion rates.
• Manage vendor relationships for lead acquisition (if applicable).

Required Skills and Qualifications

• Minimum of 2 years of experience in lead generation, demand generation, or related digital marketing roles.
• Proficiency with CRM platforms (e.g., HubSpot, Salesforce, Zoho CRM).
• Strong understanding of digital marketing tools (Google Ads, LinkedIn Ads, Meta Ads) and analytics platforms.
• Excellent communication, analytical, and project management skills.
• Ability to work in a fast-paced, results-driven environment.
• Strong understanding of B2B marketing and lead qualification frameworks.

Preferred Qualifications

• Experience working in IT, SaaS, or global service-based industries.
• Knowledge of marketing automation tools (HubSpot, Mailchimp, Marketo, etc.).
• Familiarity with lead scoring methodologies.

Key Performance Indicators (KPIs)

• Number of qualified leads generated monthly.
• Conversion rate from lead to opportunity.
• Cost per lead.
• Lead engagement and response rates.
• Contribution to sales pipeline and revenue targets.

Job Types: Full-time, Permanent

Pay: ₹20,580.46 - ₹38,680.83 per month

Benefits:

• Health insurance
• Leave encashment
• Paid sick time
• Paid time off

Work Location: In person