Posted:5 days ago|
Platform:
On-site
Full Time
21K School, promoted by Bangalore-based Mindreflex Technologies Private Limited, is Asia's largest online school, offering virtual education to over 7,500 students across 72 countries. At 21K School, we're not just building an online school; we're building the future of education. We believe every student deserves a personalized, world-class learning experience, regardless of location. We are rapidly expanding and creating new market segments to fuel growth that is in line with our mission. More at www.21kschool.com
● Develop and articulate a compelling creative content strategy aligned with 21K School's brand,mission, and business objectives
● Establish a clear creative vision that differentiates 21K School's content in the educational marketplace
● Optimize content for different formats and platforms (long-form, short-form, social, website, email, etc.)
● Develop content series, campaigns, and thematic collections
● Balance quality with production velocity and cost efficiency Team Leadership & Development
● Build, mentor, and manage a high-performing creative team (writers, videographers, designers,editors, producers)
● Plan seasonal content and timely cultural moments relevant to education
● Manage content backlogs and production priorities
● Develop a comprehensive video content strategy across formats (explainer videos, testimonials,tutorials, documentaries, vlogs, etc.)
● Direct video production including concept development, scripting, shooting, and post-production
● Oversee video editing, animation, graphics, and visual effects to achieve high production quality
● Explore emerging video formats and platforms (YouTube Shorts, TikTok, Reels, etc.) Written &Educational Content
● Develop high-quality written content including blog posts, case studies, whitepapers, guides, and articles
● Ensure content is educationally sound, accurate, and aligned with pedagogical principles
● Create content that addresses audience questions, pain points, and learning goals
● Develop content distribution strategy to maximize reach and engagement across channels
● Coordinate content launches and promotional campaigns
● Ensure consistent messaging while optimizing for platform-specific best practices
● Leverage content repurposing to maximize ROI on content production
● Measure content performance across channels and optimize distribution
● Coordinate with marketing and social teams on content promotion
● Establish content KPIs and metrics (views, engagement, shares, conversions, retention, etc.)
● Generate comprehensive content performance dashboards and reports
● Conduct content audits and analyze which content types drive the most business value
● Track audience feedback and sentiment across content
● Provide insights and recommendations for content optimization
● Partner with product team to communicate product benefits and use cases through content
● Collaborate with customer success and support teams to incorporate user stories and testimonials
● Work with research and data teams to identify insights that should be shared with audiences
● Coordinate with partnerships and business development on co-created content
● Communicate content strategy and performance to executive leadership
● Support sales team with case studies and customer stories
● Share content insights with marketing and product teams to inform broader strategies
● Represent 21K School's brand through content at conferences and thought
● Evaluate and implement creative technology and production tools
● Stay current with emerging content creation platforms and tools
● Manage creative asset library, digital asset management, and content organization
● Establish brand asset guidelines and ensure accessibility of creative resources
● Optimize workflows through technology integration and automation
● Train and support team members on creative tools and best practices
● Budget for creative tools, software, and production resources Required
● Minimum 8-12 years of experience in creative content development and/or content
leadership
● Minimum 3-5 years of team leadership and people management experience
● Proven track record of developing and executing successful content strategies
● Experience in EdTech, education, media, or content-driven organizations
● Demonstrated ability to produce high-quality content across multiple formats (video,
written, visual, interactive)
● Experience managing large-scale content production and editorial operations
● Background in building and leading creative teams from the ground up
● Portfolio demonstrating diverse, high-quality creative work
● Exceptional storytelling and narrative development abilities
● Strong creative direction and artistic vision
● Proficiency with video production, editing, and multimedia tools (Adobe Creative
Suite, Final Cut Pro, DaVinci Resolve, etc.)
● Expert-level writing and editing skills with ability to tailor voice for different audiences
● Understanding of SEO, content marketing, and digital distribution
● Collaborative leadership style with strong interpersonal skills
● Bachelor's degree in Communications, Journalism, Marketing, Media, Filmmaking, or related field
● Advanced degree or specialized certifications in content strategy, creative direction, or media
production is a plus
● Experience in EdTech or online education content development
● Background in documentary filmmaking or narrative storytelling
● Experience with international or multi-language content production
● Knowledge of pedagogical principles and educational content best practices
● Adaptability: Comfort with rapidly evolving content landscape and willingness to experiment with new formats
● Attention to Detail: Meticulous approach to quality, consistency, and brand standards
● Collaborative Spirit: Ability to work across teams and incorporate diverse perspectives
● Entrepreneurial Mindset: Ownership mentality and drive to innovate and improve
● Communication Excellence: Clear articulation of creative vision and strategy to stakeholders
● Resilience: Ability to handle creative feedback, iteration, and constructive criticism
● Curiosity: Genuine passion for learning, exploring new ideas, and staying current with trends Team & Budget Responsibility
● Team Size: 6-12+ direct reports (writers, videographers, designers, editors ,producers, content managers)
● Content Channels: Website, blog, YouTube, social media, email, educational platforms, partnerships, and emerging channels
● Content Production Volume: 15-30+ content pieces per month across all formats
● Production Scope: Video, written, visual, interactive, audio, and multimedia content
● Content Output Volume and production velocity
● Content Quality Scores and audience reception
● On-Time Delivery of content against calendar
● Content Reusability and repurposing efficiency
● Team Utilization and productivity metrics Audience Engagement Metrics
● Views, Clicks, and Impressions across content
● Engagement Rate (likes, comments, shares, interactions)
● Thought Leadership metrics and media mentions
● Cross-team Collaboration scores
● Competitive salary based on experience and qualifications
● Performance-based bonus tied to content KPIs and business impact (typically 20-30% of base salary)
● Comprehensive health, wellness, and insurance benefits
● Stock options or equity participation
● Professional development and creative training budget
● Career advancement opportunities to C-suite or executive leadership
● Exposure to board and strategic planning Travel Requirements
● Estimated 5-10% travel for content shoots, conferences, team meetings, and user research
● Occasional travel to meet with production partners and content subjects
● Opportunity to shape brand narrative and company culture
● Fast-paced, growth-focused organization
● Community of passionate educators and learners
The ideal candidate is a creative leader who:
● Has built and led successful creative teams that produce exceptional work
● Demonstrates a portfolio of diverse, high-quality creative content across formats
● Combines artistic vision with strategic business thinking
● Is passionate about education and inspired by the impact of learning
● Brings experience from competitive creative environments (agencies, media companies, content studios)
Join us at 21K School and help us shape the future of education—one meaningful interaction at a time.
21K School
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