Lead Analyst_DACI Analytics_Customer & Marketing Analytics

Innovate in Bengaluru

This position is based at our on-site office in Bengaluru. Lowe's offers an ultramodern work environment, complete with cutting-edge technology, collaborative workspaces, an on-site gym and clinic, and other perks to enhance your work experience.

About Lowe’s

Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 19 million customer transactions a week in the United States and Canada. With fiscal year 2021 sales of over $96 billion, Lowe’s and its related businesses operate or service nearly 2,200 home improvement and hardware stores and employ over 300,000 associates. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts. For more information, visit Lowes.com

Lowe’s India

Lowe’s India employs over 3,600 associates across technology, analytics, merchandising, supply chain, marketing, finance and accounting, product management, and shared services leveraging new technologies and finding innovative methods to ensure Lowe's has a competitive edge in its key markets.

About the Team

The team Customer & Marketing Rapid Insights & Analytics, primarily work on solving business problems for Marketing organization. We deliver in depth insights with atmost accuracy in the rapidest of time. The methods we leverage to solve business problems are Root cause analysis, Hypothesis testing, A-B Testing, Year on Year Analysis, Sample Size determination etc. Our team excels in Retail business knowledge and are proactive in identifying opportunities to improve company’s performance.

Job Summary:

The primary purpose of the Lead Analyst – Customer & Marketing Analytics (Loyalty & Customer) role is to serve as a strategic analytical partner to Customer and Marketing leadership, with a strong focus on loyalty, customer behavior, and lifecycle analytics. This role is responsible for delivering in-depth customer insights and analytically driven recommendations that enable data-informed decisions across loyalty strategy, customer engagement, retention, and growth initiatives.

The Lead Analyst leverages multiple data sources and advanced analytical methodologies to develop a deep understanding of customer segments, loyalty performance, marketing effectiveness, and end-to-end customer journeys.

In addition to strong individual analytical contribution, this role includes tech leadership responsibilities, guiding and mentoring Analysts and Senior Analysts, setting analytical standards, reviewing outputs for quality and accuracy, and ensuring scalable and consistent insight delivery across the team. The Lead Analyst collaborates closely with cross-functional partners across Customer, Marketing, Product, Technology, and Analytics, works effectively within a matrixed organization, demonstrates self-leadership, and influences stakeholders at multiple levels through clear data-driven storytelling and recommendations.

Roles & Responsibilities:

Core Responsibilities:

• Enables business partners to make informed decisions based on root cause drivers of performance by working with functional partners to develop and maintain scorecards; analyzing and providing insights and performance analysis; collaborating with partners to translate functional plans into forecast inputs; creating MoS with input from functional partners by collecting and analyzing data; analyzing sensitivity of assumptions by developing scenarios.

• Communicates financial and non-financial analysis and insights to leaders by preparing analyses through leveraging multiple data sources; identifying complete, consistent, and actionable insights & recommendations; translating insights into clear, understandable themes.

• Being up to date on the tools at our disposal, in order to improvise the process and incorporate the tools in daily process to reduce repetitive tasks.

• Pursues self-development and effective relationships with others by organizing resources and information; openly sharing information, advice, and expertise with coworkers and customers; influencing others through technical explanations and examples; providing occasional mentoring to team members; seeking performance feedback; adapting to and learning from change, difficulties, and feedback.

Functional Responsibilities

• Ability to Develop Business Cases- Ability to develop business cases and provide recommendations based on analysis and thorough understanding of business needs.

• Financial Analysis- Knowledge of and ability to read, interpret and draw accurate conclusions from financial and numerical material.

• Knowledge on Tools & software - Should have in-depth knowledge on coding languages, reporting concepts and BI tools. Expertise on Microsoft Excel, GCP, SQL, Python, DART, Looker Studio Pro/Power BI/Tableau etc. Should be able to use multiple tools to build insightful and interactive reports. Should have basic knowledge on Statistical concepts like Clustering, Normal distribution, regression, null hypothesis testion and basic Modelling. Good to have knowledge on LLM models.

• Analytical Thinking- Knowledge of analytical techniques and tools that promote effective analysis and the ability to determine the root cause of business problems and create alternative solutions that resolve the problems in the best interest of the business.

• Business Acumen- Understanding of business concepts, tools, and processes that are needed to perform regular analysis.

• Financial Analysis- Knowledge of and ability to read, interpret and draw accurate conclusions from financial and numerical material.

• Hypothesis Testing- Builds and/or validates hypothesis based on sound methodology, data gathering, and data analysis; uses data driven conclusions and decisions to provide solutions.

• Information Capture- Knowledge of the processes and the ability to identify, capture and document relevant business information in an auditable, organized, understandable and easily retrievable manner.

• Mentorship -Provides ongoing coaching and mentorship to Analysts and Senior Analysts, supporting their development in analytical skills, business acumen, and stakeholder communication. Actively reviews work, shares best practices, and fosters a culture of learning, quality, and continuous improvement across the analytics team.

Core Competencies

• Accountability - Demonstrates end-to-end ownership of analytical problems, from framing the right business questions and ideating analytical approaches to executing analysis and delivering clear, actionable insights to requestors. Takes responsibility for timelines, data quality, and outcomes, proactively managing dependencies and ensuring solutions are implemented and aligned with business objectives.

• Being Organizationally Savvy – The ability to maneuver well to accomplish work within their own function. This includes the ability to build and grow a network of partnerships, develop an understanding of formal and informal decision-making processes, and leverage knowledge of functional and cross-functional operations to accomplish work objectives.

• Communicating Effectively – The skill to write, present, and listen effectively.

• Demonstrating Personal Flexibility – The ability to demonstrate resourcefulness and resilience in the face of change, obstacles, and adversity. This includes adapting to competing demands and shifting priorities. This also includes improving adaptability, pursuing new skills and knowledge, and regularly seeking feedback from others.

• Getting Organized – The ability to use organizational skills for purposes of planning and effective project execution.

• Understanding the Business – Knowledge of practices and technology affecting his/her business and organization. This includes knowledge of industry-specific business operations and how to evaluate different business propositions. This also includes the ability to quickly learn and embrace new methods and technologies.

• Managing Diverse Relationships – The ability to relate to a wide variety of people of diverse backgrounds, opinions, and experiences. This includes being open to differences, quickly finding common ground, and being respectful of others.

• Understanding the Business – Knowledge of the business and the mission-critical technical and functional skills needed to do his/her job. This includes knowledge of various types of business propositions, how businesses operate in general, and easily learning new methods and technologies.

Years of Experience:

• 8 years of experience in analytical role

• 5-years of experience in Customer and Marketing analytics.

Education Qualification & Certifications (optional)

Required Minimum Qualifications:

• Bachelor's degree in business, Engineering, Statistics, Economics or any other Quantitative or master’s degree in Statistics, Analytics, Marketing, Economics, Math or Business with 7+ years’ experience in analytical role

Skill Set Required

Primary Skills (must have)

• Experience working with analytical tools like GCP, SQL, Python etc.

• Experience in visualization tools like LSP, Power BI, Tableau etc.

• Demonstrated experience working cross-functionally

• Experience with Microsoft Office tools (e.g., Word, PowerPoint, Excel)

• Experience in Leading and mentoring the team to great success.

Lowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.