Key Accounts Manager

About Prasuma

• Revenue Delivery & Growth
• Achieve monthly, quarterly, and annual sales targets for E-commerce channels.
• Drive volume, value, and profitability across key accounts.
• Develop and execute account-specific business and growth plans.
• Account Management & Relationship Building
• Manage and strengthen relationships with key partners including Amazon, Blinkit, Zepto, Swiggy
  

• Lead Joint Business Planning (JBP) with major accounts.
• Negotiate listings, margins, promotions, and visibility initiatives.
• Distribution & Availability
• Ensure 100% product availability across all online platforms.
• Coordinate with supply chain for smooth order fulfillment and replenishment.
• Track and improve fill rates while minimizing out-of-stock (OOS) issues.
• Visibility & Activation
• Plan and execute platform activations, banner ads, and content improvements.
• Ensure consistent brand presence and adherence to brand guidelines.
• Drive visibility through deals, sponsored listings, and feature spots.
• Promotions & Scheme Management
• Design and implement promotional schemes aligned with business strategy.
• Monitor and evaluate ROI on promotions and marketing spends.
• Optimize trade spends while maintaining profitability.
• Data Analytics & Reporting
• Analyze sales performance, category trends, and platform data.
• Track competition pricing, promotions, and new product launches.
• Provide actionable insights to management for business decisions.
• E-commerce Growth
• Optimize product content, keywords, and search rankings.
• Manage performance marketing campaigns (AMS, sponsored ads, etc.).
• Improve conversion rates and enhance consumer engagement.
• Cross-Functional Collaboration
• Work closely with Marketing, Supply Chain, and Finance teams for seamless execution.
• Partner with marketing for platform activations and creative content.
• Support finance in receivables, claims, and reconciliations.
• Compliance & Governance
• Adhere to company policies on pricing, trade terms, and claims.
• Ensure timely claim settlement and minimize financial leakages.
  

Required Skills & Qualifications

• Graduate/Postgraduate (MBA preferred) with 4–7 years of experience in E-commerce Key Account
  

• Strong understanding of E-commerce business models, analytics, and platform dynamics.
• Excellent negotiation, analytical, and relationship management skills.
• Proficiency in Excel, data analytics, and sales reporting tools.
• Entrepreneurial mindset with a results-driven approach.
  

• Be part of a fast-growing premium food brand shaping India’s ready-to-eat market.
• Work with a dynamic team driving innovation in E-commerce.
• Opportunity to scale business impact across national online channels