Brand Executive

Job Title: Group - Brand executive Location: Mumbai Experience: 2 years minimum Are you food obsessed? Do you dream about dinner while eating lunch? Do you think consumers deserve more from Food Brands in India? Are you excited by driving a dynamic high growth businesses and Brand creation? We are on the hunt for a Brand creator to continue to build India’s Most innovative Food Brand in the Frozen and Chilled space, Prasuma. Why Prasuma? 1st Indian Frozen Food Brand to win an International Taste Award! Committed to creating sensational food using the freshest & finest ingredients. Innovators and category creators at the cutting edge food technology. Pioneer of the Fresh & Chilled Deli Meats segment in the region. Over almost 40 years of product and service excellence among top modern retail outlets, restaurants and chefs nationwide. Work culture of mentorship, following best practices and freedom to try things that About You We need someone with a real eye for detail, a passion for exceptional food, for building brands and with loads of creativity driven by their own inner fire. A business acumen along with, impeccable communication skills will help you succeed. Key Qualities Self Starter – Entrepreneurial Spirit Customer Obsession Attention to detail – Execution rigour Team player – Performance focussed Problem solver – Ability to thrive in dynamism Organizational Skills Key Responsibilities Marketing Calendar New launch Development & Innovation Calendar Digital - Online – Offline Launch and Brand Campaigns Marketing Budgeting & P&L management Social media accounts across LinkedIn, Facebook, Instagram etc. Collaborate with Chefs, Influencers and Brands Drive PR while working closely with a PR agency Report on key brand metrics on a monthly basis Design, conduct, and analyse consumer research and brand health tracking Study and analyse current trends in market and implement strategies to drive brand sales growth Brainstorm new growth opportunities Skills: campaigns,brand health tracking,marketing,market analysis,business acumen,marketing strategy,marketing activation,digital marketing,p&l management,collaboration,fast-moving consumer goods (fmcg),social media management,brand marketing,consumer research,campaign development,innovation strategy,brand creation,brand management,food & beverage,trend analysis Show more Show less