Key Accounts Manager

acquiring new customers, growing the liability base, and cross-selling various bank and third-party products like loans and insurance

• Client acquisition:

  Acquire new clients through leads and open market strategies to expand the customer base.

• Liability growth:

  Deepen relationships with existing, mapped clients to increase their holdings in Current Account (CASA) and Fixed Deposits (FD).

• Sales and cross-selling:

  Sell a range of bank products (e.g., credit cards, loans) and third-party products (e.g., insurance) to meet client needs and revenue targets.

• Client servicing:

  Address all banking needs of mapped clients, resolve their queries, and ensure their activation and engagement with digital banking channels.

• Relationship management:

  Regularly meet with and call clients to discuss their needs, cross-sell new products, and maintain long-term, high-quality relationships.

• Campaign participation:

  Actively participate in and drive campaigns for liability products and other banking services.

• Compliance and reporting:

  Adhere to internal sales processes and compliance standards, and provide timely and accurate reports on client activity and sales performance.

Key skills and qualifications

• Education:

  A Bachelor's degree in a related field like Business or Marketing is typically required.

• Experience:

  Previous experience in banking sales, especially with portfolio management, is often preferred, with a minimum of 3-5 years often stipulated.

• Sales skills:

  Proven sales acumen with a track record of meeting or exceeding targets is essential.

• Interpersonal skills:

  Strong communication, negotiation, and relationship-building skills are necessary to manage key accounts effectively.

• Technical skills:

  Proficiency with CRM software and data analysis is often required.

• Certifications:

  Relevant certifications, such as AMFI or IRDA, may be needed for specific product sales like insurance.

  Role & responsibilities

Preferred candidate profile