Influencer Marketing

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Role Overview

InCred Money is building one of India’s most trusted wealth platforms across asset classes like Digital Gold, Unlisted Shares, Equities, Mutual Funds, and Global Investing.

Influencer Marketing Manager

P&L-minded

Key Responsibilities

1. Strategy & Planning

• Build and execute the long-term influencer marketing strategy aligned with InCred Money’s growth goals.
• Define influencer cohorts across finance creators, lifestyle creators, regional influencers, and performance creators.
• Map creators to funnel stages: Awareness, Education, Trust, Conversion, and Advocacy.
• Own quarterly influencer forecasting, budgets, and ROI targets.

2. Creator Sourcing & Partnerships

• Identify, onboard, and manage creators across platforms (YouTube, Instagram, LinkedIn, Twitter, regional creators).
• Build long-term partnerships with high-performing creators instead of one-off transactions.
• Negotiate commercials, exclusivity, rights, and deliverables.
• Maintain and grow a strong creator network in personal finance & investing.

3. Campaign Execution

• Lead campaign ideation, briefs, scripting support, and publishing calendars.
• Own coordination from brief → content → review → publish → optimization.
• Ensure regulatory adherence (SEBI guidelines, disclosures, financial communication hygiene).
• Collaborate with brand, performance, legal, and product marketing teams.

4. Performance & Optimization

• Track influencer performance via: CAC, LTV, CTR, CPA
• View-to-Install
• Install-to-Transact
• Build dashboards and reporting for leadership.
• Constantly experiment with: Creator formats, Video hooks, Regional expansion, Micro vs macro creators.
• Scale winners and kill underperformers fast.

5. Process & Systems

• Build repeatable influencer SOPs.
• Maintain CRM of creators.
• Automate campaign processes where possible using tools/platforms.
• Ensure compliance documentation and audit readiness.

Must-Have Skills & Experience

• 4–8 years experience in Influencer / Growth / Brand Marketing (Fintech is a plus).
• Proven track record of

  performance-driven influencer campaigns

  .
• Hands-on experience with: YouTube & Instagram influencer ecosystems.
• Contract negotiations.
• Performance tracking dashboards.
• Strong judgement on: Creator credibility, Trust signals, Audience relevance
• Understanding of: Financial products, User trust levers, Compliance constraints (SEBI, disclaimers)
• Excellent stakeholder management & communication skills.