Head of Marketing

As a strategic and execution-focused Head of Marketing at our health tech-focused IT startup, you will play a crucial role in leading brand development and growth marketing initiatives. Your expertise in offline and digital marketing, along with a deep understanding of brand creation, will be instrumental in shaping the narrative and scaling the marketing function from the ground up. Key Responsibilities: - Develop and execute a holistic marketing strategy to build brand equity, drive lead generation, and support product-market fit. - Own and evolve the brand identity, ensuring clarity, consistency, and emotional resonance with target customers. - Lead digital marketing efforts including SEO/SEM, content strategy, social media, paid campaigns, and marketing automation. - Oversee offline marketing initiatives such as thought leadership, events, PR, and partnership marketing. - Work cross-functionally with Product, Sales, Clinical, and Customer Success teams to align marketing efforts with business goals. - Analyze performance metrics and optimize campaigns based on insights and data. - Build, manage, and mentor a high-performing marketing team; work effectively with agencies and partners. - Conduct market and competitor research to inform positioning and strategic decisions. - Manage marketing budgets, vendor contracts, and resource planning efficiently. Qualifications & Skills: - Bachelors or Masters degree in Marketing, Business, Communications, or related field. - 10+ years of marketing experience, including 5 years in a leadership role, preferably in healthtech, life sciences, healthcare IT, or consumer health. - Proven success in both digital and offline marketing strategies. - Experience in building or scaling a brand in a regulated or complex industry. - Strong data-driven mindset; proficiency with tools like Google Analytics, HubSpot, Salesforce, or similar. - Exceptional communication, storytelling, and team leadership skills. - Ability to work in fast-paced, startup environments and scale functions from scratch. Preferred: - Experience in B2B or B2B2C healthtech, digital therapeutics, or SaaS platforms. - Background in life sciences, healthcare services, or consumer health technology. - Familiarity with healthcare regulations, compliance (HIPAA, etc.), and go-to-market strategies in clinical or wellness contexts. - Global or multi-market marketing experience is a plus.,