Head of Marketing

Job Title: Head of Marketing

"Please note: Candidates who do not answer the screening questions will be automatically rejected by automation."

Location: Ahmedabad, Gujarat
Salary: ₹55,000 – ₹75,000 per month (depending on experience)
Job Type: Full-time, In-office
Reports To: Founder / CEO

About the Role:
We are seeking a results-oriented Head of Marketing to lead all marketing efforts for our international education and workforce mobility business. This includes student placements from India for grades 8–12 to the USA and Czech Republic, higher education placements (bachelor’s and master’s degrees) to countries like Germany, USA, Canada, and Australia, international educational tours, and Indian workforce placements to the USA and Europe.

This role is ideal for a self-driven marketer who can independently manage strategy, execution, and reporting while maintaining a cost per lead (CPL) below ₹100. You will also be responsible for overseeing website development and lead automation tools.

Key Responsibilities:

1. Marketing Strategy & Execution

• Develop customized marketing plans for each program line:
• Grades 8–12 placements (USA and Czech Republic)
• Higher education placements (Germany, USA, Canada, Australia, etc.)
• International tours (India to USA, Czech Republic, Colombia)
• Indian workforce placements (USA and Europe)
• Translate business goals into monthly digital campaigns and outreach plans
• Align strategies with admission cycles and program timelines

2. Paid Campaign Management

• Design and manage performance marketing campaigns across Google Ads, Facebook/Instagram, and LinkedIn
• Implement A/B testing, retargeting, and audience segmentation to improve lead quality
• Achieve monthly goals of 1,000+ qualified leads while keeping CPL under ₹100

3. Website Development & Maintenance

• Oversee website structure, content updates, and SEO optimization
• Ensure mobile responsiveness, lead form integrations, and user flow conversion
• Coordinate with developers to ensure high uptime and page speed performance

4. Content Creation & Brand Communication

• Produce and manage all marketing content including brochures, presentations, videos, and case studies
• Maintain consistent tone and visual identity across platforms
• Highlight student success stories and destination guides for parents/students

5. Direct Institutional Marketing (No Agents)

• Support outreach efforts to schools and colleges in India for grades 8–12 and tour collaborations
• Create marketing kits, email campaigns, and customized proposals for partner institutions
• Support workforce marketing efforts directly targeting skilled candidates through digital channels

6. Team Collaboration & Performance Reporting

• Work closely with Head of Revenue and admissions team to align lead-gen with conversion workflows
• Lead junior marketers, designers, or freelancers as needed
• Maintain campaign dashboards with key performance indicators and submit weekly reports to the CEO

Required Qualifications:

• Master’s degree in Marketing, Business Administration, International Business, Communications, or a related field is required.
• Candidates with additional certifications in Digital Marketing (Google Ads, Meta Blueprint, SEO, CRM, or Analytics) will be given preference.
• Minimum 4 years in digital marketing, with proven experience managing paid campaigns, content, and SEO
• Strong understanding of the education and international mobility space
• Experience with Google Ads, Meta Ads, SEO tools, email automation, and WordPress
• Ability to work independently, manage projects, and track campaign effectiveness
• Excellent written and verbal communication skills

Job Type: Full-time

Pay: ₹660,000.00 - ₹900,000.00 per year

Schedule:

• Day shift
• Weekend availability

Application Question(s):

• We are located at Sun Gravitas,Shyamal Cross Rd, Shyamal, Ahmedabad, Gujarat 380015. How far do you live from our office?
• When can you join if selected?
• What is the advertised salary range for this position ?

Education:

• Master's (Required)

Experience:

• Head of Marketing: 4 years (Required)

Language:

• English (Required)

Work Location: In person