Head of Marketing

Rapidise Technology Pvt. Ltd.

Rapidise is a rapidly growing organization specializing in IoT, AI, and cutting-edge technologies. We deliver end-to-end solutions, including product design, development, rapid prototyping, and full product assembly. In the face of disruptions to the global supply chain, we are leading the charge in providing innovative electronics product design and manufacturing services across markets in the US, Europe, and APAC regions. As we expand our teams in India and the USA, we’re seeking dynamic individuals who thrive in fast-paced environments and are eager to contribute to technologies that will shape the future.

https://rapidise.co/

https://www.linkedin.com/company/rapidise-inc

Job Title:

Location: Navi Mumbai

Role Summary:

Head of Marketing

Key Responsibilities

1. Strategic Marketing Leadership

• Develop and execute an integrated

  global marketing strategy

  aligned with Rapidise’s business objectives and aggressive growth trajectory.
• Define the

  brand positioning, messaging architecture, and value proposition

  for IoT, AI, and electronics manufacturing segments.
• Lead

  demand generation programs

  to accelerate lead acquisition and conversion.

2. Digital & Content Marketing

• Drive end-to-end

  digital marketing strategies

  (SEO, SEM, PPC, LinkedIn campaigns, marketing automation).
• Oversee the creation of

  thought leadership content, white papers, blogs, videos, and case studies

  to establish Rapidise as an industry leader.
• Implement

  marketing analytics tools

  to measure digital performance, optimize ROI, and track KPIs.

3. Product & Solution Marketing

• Partner with product and engineering teams to build compelling

  product narratives, collateral, and GTM plans

  .
• Conduct

  competitive and market intelligence

  to support new product launches and international expansion.

4. Brand & Communications

• Own

  corporate communications, PR, media relations

  , and

  global event strategies

  (trade shows, webinars, exhibitions).
• Enhance employer branding to support talent acquisition and organizational growth in India and USA.

5. Sales & Business Alignment

• Collaborate closely with sales leadership to design

  sales enablement tools, pitch decks, and campaigns

  .
• Run Lead generation programmes and deliver ROI on marketing spends
• Align marketing goals with revenue targets to ensure measurable business impact.

Qualifications:

Education & Experience

• Master’s or Bachelor’s degree in

  Marketing, Business Administration, or related field

  (MBA preferred).
• 10+ years of progressive experience in

  B2B marketing

  within

  technology, electronics, IoT, or AI-driven industries

  , including at least 5 years in a leadership capacity.
• Proven track record of building

  integrated marketing campaigns

  and delivering measurable business growth in international markets.

Technical Skills

• Strong proficiency in

  marketing automation tools (HubSpot, Marketo, Pardot)

  and

  CRM platforms (Salesforce, Zoho CRM)

  .
• Expertise in

  digital analytics (Google Analytics, SEMrush, LinkedIn Ads Manager)

  and

  BI tools (Power BI, Tableau)

  for marketing performance tracking.
• Understanding of

  product lifecycle marketing

  and

  global B2B GTM models

  .

Soft Skills

• Strategic mindset with a

  data-driven, results-oriented approach

  .
• Excellent

  leadership, communication, and stakeholder management

  abilities.
• High degree of

  creativity, innovation, and agility

  to thrive in a fast-paced, high-growth environment.
• Exceptional

  presentation and storytelling

  skills to influence executive decision-making.