Head of Marketing

Experience Required: 7+ years in B2B SaaS Marketing, preferably with exposure to hospitality or related domains

About Djubo

• Djubo is a next-generation hospitality technology company focused on streamlining hotel operations and revenue generation. Our platform offers comprehensive Property Management, Booking, Channel
• Management, and Revenue Intelligence solutions. We are now on a mission to strengthen our brand presence and create high-impact marketing services for the hotel industry.

Role Overview

We are seeking a dynamic and strategic Head of Marketing to lead Djubo's marketing efforts across multiple verticals. The ideal candidate will not only build Djubo’s brand and generate leads for our SaaS platform but will also play a critical role in building and scaling a marketing services arm aimed at serving our hotel clients.

Key Responsibilities

A. Brand & Demand Generation for Djubo

● Develop and execute a comprehensive brand marketing strategy to position Djubo as a category leader in hospitality tech.

● Own and drive demand generation campaigns across organic, paid, email, content, events, and partnerships.

● Collaborate with sales and product teams to define value propositions, buyer personas, and market messaging.

● Design and implement lead generation funnels (SEO, PPC, social, B2B outbound campaigns) to drive SQLs and revenue pipeline.

● Analyze and optimize campaign performance metrics, including CAC, ROI, and lead quality.

● Maintain and enhance Djubo’s web presence, blogs, and content calendar.

● Drive thought leadership via case studies, whitepapers, and industry reports.

B. Build & Lead a Hotel Marketing Services Team

● Set up a new business unit focused on providing digital marketing services to Djubo’s hotel clients.

● Define the services portfolio: SEO, performance marketing, social media, brand identity, ORM, CRM email workflows, etc.

● Hire, train, and lead a cross-functional team of marketers, designers, performance advertisers, and client success managers.

● Create SOPs, pricing models, and client onboarding frameworks for scale.

● Establish and monitor KPIs for service delivery, client success, and retention.

Requirements

● 7+ years of progressive experience in marketing;

● Prior experience in SaaS, tech, or hospitality industries is a strong plus.

● Proven track record in B2B lead generation and growth marketing.

● Strong understanding of digital channels: SEO, SEM, content, LinkedIn, email marketing.

● Excellent people management and team-building experience.

● Ability to think strategically while being hands-on and execution-focused.

● Experience in launching or scaling agency-like service businesses is a bonus.

● Exceptional communication, storytelling, and analytical skills.

What We Offer

● A chance to lead the marketing vision of a fast-scaling hospitality tech company.

● Entrepreneurial freedom to build a business unit from the ground up.

● Access to Djubo’s network of 2000+ hotels for immediate impact.

● Competitive compensation + performance-based incentives.

● A passionate and collaborative team with clear growth opportunities.

Job Type: Full-time

Pay: ₹75,000.00 - ₹90,000.00 per month

Application Question(s):

• Do you have experience in B2B SaaS Marketing?

Experience:

• SaaS, tech, or hospitality industries: 7 years (Required)

Work Location: In person