Head of Marketing

Experience:

Reports to:

About the Companies

Coast to Coast Designs

Sunday Design

Together, these brands offer a rare opportunity to shape India’s design narrative across both professional and consumer landscapes.

About the Role:

Head of Marketing

Key Responsibilities:

1. Strategic Leadership

• Develop and execute comprehensive marketing strategies for both brands in line with business goals.
• Lead the annual marketing budget, brand roadmap, and campaign planning across B2B and B2C verticals.
• Work closely with Founders, Sales, Product, and Design teams to align business priorities.

2. Brand & Communication

• Strengthen Coast to Coast Designs' position as India’s premium veneer and panel brand through trade marketing, exhibitions, and architect/designer partnerships.
• Elevate Sunday Design as a leading luxury furniture brand through storytelling, lifestyle campaigns, and influencer/celebrity collaborations.
• Oversee all ATL/BTL, PR, digital, and experiential marketing initiatives.

3. Digital & Performance Marketing

• Drive website traffic, lead generation, and conversion for Sunday Design through performance marketing, SEO, email campaigns, and retargeting.
• Build digital awareness for Coast to Coast through LinkedIn, trade platforms, and targeted campaigns to specifiers and developers.
• Track ROI and attribution metrics across platforms.

4. Content & Creative Direction

• Guide visual identity and brand tonality for both brands across all touchpoints—social, print, packaging, showroom, etc.
• Lead content creation with in-house designers and external agencies—photoshoots, video campaigns, blog strategy, catalogs, etc.
• Ensure content is optimized for each platform (Instagram, Pinterest, LinkedIn, WhatsApp, etc.)

5. Events, Exhibitions & Collaborations

• Plan and execute brand launches, designer networking events, trade shows (India & abroad), and product showcases.
• Identify and execute meaningful brand collaborations to increase reach and brand affinity.

6. Team Building & Leadership

• Build and manage a high-performing cross-functional team including digital, content, brand, and PR professionals.
• Hire and manage agencies, freelancers, and consultants as needed.
• Foster a culture of creativity, ownership, and performance.

Qualifications:

• 5+ years of experience in marketing, with at least 2 years in a leadership role.
• Proven experience in both B2B and luxury B2C marketing (design, interiors, or lifestyle brands preferred).
• Strong understanding of digital marketing channels and analytics.
• Excellent leadership, communication, and project management skills.
• Experience in working with design-oriented or premium brands is a strong plus.

What You’ll Bring:

• Strategic thinking with a strong bias for action.
• An aesthetic sensibility aligned with high-end design and architecture.
• Ability to balance brand building with performance marketing.
• Experience launching or scaling new brands/products.
• Network in the design, architecture, or influencer space is a bonus.

Why Join Us:

Coast to Coast Designs

Sunday Design