Head of Marketing

Growth Marketer – Brand-Led, Outcome-Obsessed

Location

Type

Experience

Seniority

SARAS AI Institute is the world’s first online, AI-only, U.S.-Approved degree-granting institution — making job-ready AI education radically affordable and globally accessible.

We’re reimagining what an AI-first Instutions looks like — backed by top-tier advisors, IIT/NIT partnerships, a global curriculum, and real job pipelines.

We’ve built the AI learning hub, The world’s noticing. Now we need a Growth Marketer who can make it unforgettable.

What You’ll Drive

Brand-Led Growth

• You’ll own and execute full-funnel campaigns that build awareness, trust, and action
• Shape how the world perceives SARAS — across campuses, LinkedIn feeds, parent WhatsApp groups, and global career sites

Content That Converts

• Turn boring into bold: transform value props into viral carousels, explainers, reels, and lead magnets
• Write (and help design) copy that lands — on websites, emails, and pitch decks

Experiments With ROI

• Run A/B tests across email flows, social hooks, LinkedIn DMs, event formats, and lead capture forms
• Track what works, kill what doesn’t, double down on winners

Student & Partner Acquisition

• Build pipelines from K-12 schools, colleges/Universities, and working professionals
• Design outreach and re-engagement journeys across India and global regions
• Bonus if you’ve cracked parent/student influencer loops or advisor-sales synergy

Amplify Presence

• Support founder-led storytelling on LinkedIn + podcasts
• Get SARAS featured in the right places (PR, partnerships, panels, invites)

You’ll Thrive Here If You…

• Have 6–12 years of experience in growth marketing, B2C/B2B2C funnels, or early-stage brand building
• Think in terms of experiments, not campaigns
• Have written copy, designed creatives, or tested lead magnets yourself
• Can plug into college audiences, student mindsets, or working professionals
• Are obsessed with conversion metrics, not just reach
• Love that no two days feel the same

You’ll Love This Role If You Want…

• Zero red tape. Full ownership. Founding team energy.
• Your work to directly impact how thousands enter the AI workforce
• To shape a global brand that still feels human, playful, and student-first
• The thrill of building something with no blueprint — just ambition

When You Apply

Along with your application, please share:

• One campaign or piece of content

  you’ve created that you’re proud of

• One idea you’d love to try at SARAS

  — wild or simple, we’re all ears

Mansi Pandey

Growth Marketer – Your Name