Head of Marketing || 6-8 YoE || Handcrafted Fashion Jewelry Startup || Delhi

About MetaMorph:

MetaMorph is a 360° HR Advisory firm incubated within Blume Ventures and dedicated to helping startups scale, evolve, and grow. We’ve helped more than 220 startups and multiple hires (and counting), providing them with the platform and opportunities they deserve.

About Our Client:

Our client is a premium handcrafted jewelry brand that curates unique pieces from across the globe, each designed to evoke emotion and tell a story. In addition to its in-house collections, the brand has launched its own marketplace to support and showcase other homegrown jewellery labels.

With a strong belief in the emotional and generational value of jewellery, the brand focuses on pieces that are meaningful and heirloom-worthy. It has been featured in leading fashion publications such as Cosmopolitan, Elle, and Harper’s Bazaar, and is a favorite among celebrities and top-tier digital influencers.

Head of Marketing

Key Areas of Responsibilities:

Brand Strategy & Positioning

• Define and maintain a luxury, design-forward, and culturally rooted brand identity across all platforms
• Ensure cohesive storytelling through visuals, tone, and messaging across digital and offline channels
• Strengthen brand presence in domestic and international markets

Revenue & Sales Growth

• Own and drive online revenue targets through strategic marketing initiatives
• Improve key eCommerce metrics: AOV, conversion rate, cart abandonment, and bounce rate
• Analyze website drop-off points and coordinate with tech/design teams to enhance user experience

Performance Marketing & ROI

• Lead paid campaigns across Meta, Google, YouTube, and other platforms with a focus on CAC and ROAS
• Leverage A/B testing, analytics, and performance insights to optimize campaigns
• Ensure daily/weekly performance tracking with internal teams and external agencies

Campaign Planning & Execution

• Plan and execute 360° campaigns for launches, festivals, sales, and collaborations
• Coordinate with creative teams and external partners for timely and impactful rollouts
• Align campaign goals with sales targets and measure outcomes

Website, CRM & Retention

• Collaborate with UI/UX and tech teams to optimize website flow and reduce drop-offs
• Manage CRM tools and lead targeted email/SMS marketing efforts
• Build loyalty programs and boost Customer Lifetime Value (CLV) through retention strategies

Influencer Marketing & PR

• Strategize and execute influencer campaigns (barter, gifting, paid) in line with brand positioning
• Develop strong relationships with stylists, creators, and PR agencies
• Drive media placements, brand features, and collaborative projects

Content & Communication

• Approve and oversee all content across channels: social media, website, emailers, blogs, ads
• Ensure brand storytelling is engaging, consistent, and aligned with the target customer
• Work closely with design and communication teams for high-quality visual output

Team Leadership & Collaboration

• Lead and mentor the marketing team across performance, content, design, and communication
• Set monthly KRAs and conduct regular performance reviews
• Foster a culture of ownership, creativity, and accountability

Customer Journey Analysis & Optimization

• Use tools like Google Analytics and Shopify to track customer behavior across the funnel
• Identify and address friction points in the buying journey
• Monitor and enhance on-site engagement, from landing to checkout

Budget Management & Reporting

• Plan and manage monthly and annual marketing budgets across all channels
• Track spend vs. ROI to ensure budget efficiency
• Share performance reports, traffic trends, and actionable insights with leadership

Strategic Partnerships & Offline Activations

• Identify and lead brand-aligned collaborations with designers and partner platforms
• Plan pop-ups, store events, and offline brand activations
• Work with mall marketing teams to boost visibility and footfall

Requirements:

• 6-8 years of professional brand marketing experience, preferably in jewelry industry.
• MBA in Marketing (preferred)
• Experience in Retail Marketing, Offline Marketing, Brand Marketing, SEO, Omni Channel, Ecommerce etc. is a must have.