Head of Marketing || Women's Fashion D2C Brand || Chennai

5 - 10 years

0 Lacs

Chennai, Tamil Nadu, India

Posted:2 weeks ago| Platform: Linkedin logo

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Skills Required

marketing portfolio strategy vision planning coordination model management flow ui ux evaluation content grids crm tracking inventory replenishment branding communication integrity solver

Work Mode

On-site

Job Type

Full Time

Job Description

About MetaMorph: MetaMorph is a 360° HR Advisory firm incubated within Blume Ventures and dedicated to helping startups scale, evolve, and grow. We’ve helped more than 220 startups and multiple hires (and counting), providing them with the platform and opportunities they deserve. About out client: Our client is an Indian fashion brand specializing in ethnic and Indo-Western apparel for women. The brand primarily operates through online channels and offers a diverse portfolio of contemporary and traditional styles. Key Responsibilities: Brand strategy, including the setting of style guides, brand guidelines, brand vision, and value proposition for short as well as long term. Planning and execution of all communications and media actions on all channels, including online, offline and social media, in coordination with the Company’s creative agency. Campaign Shoots – working with the agency on concept, model selections, budgets, execution, final deliverable of images & videos. Catalogue Shoots – working with the agency in aligning the shoots, backgrounds, model selection and deliverable of images. Celebrity Management – managing all interactions and execution with the Celebs. Website & App Management – conceptualizing the website banners, layouts, flow of the home page, offers, UI/UX, funnel flows, checkout. Vendor Management – coordinating with all website vendors on implementation, execution and new product evaluation. Social Media – conceptualizing & executing the social content in grids, stories, reels for Instagram, FB, YT. CRM – working on the CRM calendar and developing content, executing campaigns and tracking ROI. LFO Inventory Planning – managing the inventory planning & replenishment's for all the stores. LFO Operations – managing store staff and sales for all LFO counters. LFO Partner Management – managing all interactions with LS & SS Buyers. Requirements : Preferably a Master’s degree in Branding/Marketing/Communication/Business and Media. 5-10 years of experience in brand management, brand marketing, or marketing management. Proven ability to work cross-functionally. High Integrity & Entrepreneurial mindset. Experience managing a brand across multiple channels. Experience in e-commerce is preferable. Creative thinker and problem solver. Strong communication skills. Strategic thinker, who is able to identify long-term opportunities and trends. Relationship management skills. A strong focus on results. A high degree of business acumen. Show more Show less

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