Head of Global Marketing

Head of Global Marketing

creating value proposition, positioning, demand creation, qualification, and conversion.

Key Responsibilities

1. Positioning & Narrative

• Drive consistent value proposition articulation across products, solutions, and regions.
• Balance global standardization with local adaptation to resonate in

  Europe, North America, and India.

2. Digital Demand Generation & Qualification

• Build and scale digital-first demand generation programs (LinkedIn campaigns, SEO/SEM, webinars, video-first content).
• Implement robust lead scoring, qualification, and funnel management to ensure marketing-generated pipeline quality.
• Design and standardize presentation decks

3. Ecosystem & Partner Co-Marketing

• - Build scalable partner enablement and loyalty programs.
• - Showcase success stories, case studies, and ecosystem narratives that amplify the brand.
• Develop and manage partner reselling programs.
• Track partner onboarding and loyalty

4. Go-to-Market Alignment

• Partner with regional GTM leads (EU, NA, India) to design region-specific demand gen plays that map to customer segments (ISVs, fleets, enterprise accounts, SMBs).
• Support customer lifecycle marketing and upsell motions together with Customer Success.
• Deliver Sales Readiness Materials

5. Content & Thought Leadership

• Deliver high-quality, high-frequency content (customer stories, whitepapers, blogs, videos) that drive engagement and pipeline conversion.
• Develop and execute content strategies for the website.

6. Team & Capability Building incl. MarTech

• Build and mentor a global marketing team with expertise in digital lead generation marketing, product marketing, and partner marketing.
• Foster a builder/operator culture: test quickly, learn fast, scale what works.
• Champion the adoption of

  GenAI, automation, and modern digital tools t

  o boost marketing performance.

Qualifications

• - MBA in Marketing, Business Administration, or related field.
• -

  12+ years’ B2B marketing leadership experience, ideally in SaaS/cloud/platform businesses.

• - Demonstrated success in building digital demand generation engines and managing measurable pipeline contribution.
• - Hands-on experience with

  MarTech stacks, CRM/CDP, lead scoring, and campaign analytics.

• - Strong background in

  SI /Reseller/ Distibutor ecosystem and partner co-marketing

• - Track record of

  balancing global strategy with local execution.

• Skilled at collaborating a

  nd influencing key stakeholders in finance and procurement to align marketing initiatives with budgetary and operational goals
• Provide leadership, coaching, and professional development to a highly skilled marketing team, fostering a collaborative environment that drives innovation and excellence.

Applicants from relevant industry and with relevant experience can email their profiles to poornima.c@classicsearchplc.com