Skills:
Stakeholder Management, Data Analysis, P&L Management, Financial Forecasting, Ecommerce Strategy, Marketplace, Marketplace Management, Data Analytics,Job Title: Business Head- E Commerce (Gems or Diamond or jewellery)Location : Sector 3, NoidaExperience 10-15 YearsCTC Open / NegotiableType Full Time6 days working (Saturdays WFH)
Key Accountabilities
Our Client is building a multi-brand e-commerce ecosystem across astrology, gemstones,
remedies, puja samagri, and spiritual lifestyle products through Astrology Consulting, Gems, and Pooja products and services.We are seeking a senior leader (1015 years of experience) to scale our D2C and marketplace presence, own the P&L, and position the brands as trusted category leaders in spiritual lifestyle e-commerce.This role requires a balance of growth strategy, operational excellence, and customer trust-building, while leading cross-functional teams to deliver profitable and scalable growth.
Key Requirements
D2C Strategy & Growth Ownership
- Design and execute a D2C-first growth roadmap integrating acquisition, conversion, retention, and advocacy.
- Own core D2C metrics CAC, LTV, AOV, repeat purchase rate, ROAS, and contribution margin.
- Implement growth loops through personalized journeys, referral programs, and UGC-driven brand engagement.
- Use frameworks like AARRR (Acquisition, Activation, Retention, Referral, Revenue) and RFM analysis to drive measurable impact.
Technology & Platform Management
- Oversee e-commerce platforms Shopify Plus, Magento, WooCommerce, or custom-built Astro tech stack.
- Integrate Headless Commerce architecture for faster, API-driven scalability across mobile and web.
- Implement automation flows via Zapier, HubSpot, WebEngage, MoEngage, or Clevertap for cart recovery, onboarding, and retention.
- Deploy analytics infrastructure: Google Analytics 4 (GA4), Mixpanel, Hotjar, Metabase, Power BI for behavioral insights and funnel optimization.
Performance Marketing & CRO (Conversion Rate Optimization)
- Lead omni-channel paid growth (Meta, Google, YouTube, Amazon Ads, influencer collabs, and affiliate networks).
- Use tools like SEMrush, Ahrefs, Optimizely, and VWO to optimize landing pages and content strategy.
- Drive SEO/AEO strategy to dominate astrology, gemstone, and puja-related search keywords.
- A/B test messaging, pricing, and creatives to maximize ROI and conversion rates across touchpoints.
Customer Experience & Retention
- Build seamless customer journeys across website, app, and marketplaces, ensuring consistency in brand tone and
- user trust.
- Leverage AI/ML-driven personalization (using Algolia, Segment, or Insider) for recommendation engines gemstones by zodiac, puja kits by occasion.
- Drive retention KPIs: repeat purchase %, NPS, CSAT, and churn reduction through lifecycle automation.
- Manage loyalty programs and WhatsApp/email remarketing flows using Klaviyo, Mailchimp, or Interakt.
Marketplace & Omni-channel Growth
- Expand and manage marketplace operations Amazon, Flipkart, Meesho, Myntra, and Quick Commerce platforms
- (Blinkit, Zepto, Instamart).
- Optimize catalog visibility, content, pricing strategy, and ads to improve category leadership and profitability.
- Use channel analytics tools (ChannelAdvisor, Unicommerce, EasyEcom) for cross-platform performance tracking.
Operations, Logistics & Supply Chain
- Streamline inventory, warehousing, and fulfillment using tools like Shiprocket, EasyEcom, Unicommerce, and ERPNext.
- Improve delivery SLAs, RTO rates, and logistics efficiency through predictive demand forecasting.
- Ensure product authenticity, certification compliance (GIA/IGI for gemstones), and quality assurance workflows.
P&L & Data-Driven Decision Making
- Own P&L accountability, focusing on margin optimization and revenue scalability.
- Build financial dashboards and forecasting models using Power BI and Google Data Studio.
- Use cohort and funnel analysis to identify growth levers and allocate budgets efficiently.
- Partner with the Founder to define quarterly OKRs, growth KPIs, and fundraising readiness.
Team Leadership & Collaboration
- Build and mentor a cross-functional team spanning growth marketing, tech, product, analytics, and operations.
- Establish Agile sprint systems, ClickUp/Jira task governance, and a culture of accountability.
- Encourage innovation through data reviews, experimentation pods, and hackathons for new product ideas.
Preferred Experience
- 1015 years of leadership experience in D2C, e-commerce, or consumer-tech (lifestyle, wellness, or spiritual category preferred).
- Proven P&L ownership and scale-up experience in multi-brand ecosystems.
- Strong command of growth tools: GA4, Shopify, HubSpot, Clevertap, WebEngage, MoEngage, Mixpanel, Hotjar, Power BI.
- Expertise in CRO, retention marketing, automation frameworks, and omni-channel commerce.
- Proficiency in SQL, API integrations, and data-driven experimentation is a plus.
- Strategic yet hands-on a balance of analytical depth and execution agility.
