Your Role:
As a
Product Marketer
at LearnTube, you will be the bridge between product, growth, and the user. You’ll turn insight into action by understanding our users deeply, translating product value into compelling narratives, and designing experiments that move key metrics. You’ll own the marketing funnel, craft sharp positioning, drive adoption, and scale revenue-driving campaigns across channels.
You’ll work directly with the founders to bring
new features, journeys, and growth loops
to life — combining storytelling, data, and execution. You’ll be expected to take ownership from day one and operate at the intersection of
product, growth, and GTM
— turning insight into impact at speed.
What You'll Do
- Own and execute growth experiments across the entire funnel — from onboarding to retention and referrals
- Run paid marketing and performance campaigns with a clear eye on ROI and CAC:LTV
- Write high-converting, user-first copy across landing pages, WhatsApp, and in-product journeys
- Collaborate with product, content, and sales teams to align GTM, messaging, and conversion strategy
- Use AI tools to scale creative production, personalize communication, and automate campaigns
- Analyze funnel and cohort data to identify drop-offs, run rapid A/B tests, and double down on what works
- Bring user insights into growth — through qualitative feedback, user calls, and market research
What Makes You a Great Fit
- You’re a doer with a bias to action — you can go from insight → plan → execution without waiting for hand-holding.
- You’ve worked in growth/product marketing roles at high-velocity B2C startups and understand funnel obsession.
- You’re sharp with copy — you write like a human, not a template, and can persuade with clarity.
- You have a strong understanding of users — especially the aspiring professionals in India’s Tier 1–3 landscape.
- You understand how AI works, and how to apply tools like ChatGPT, Notion AI, Synthesia, etc. in your daily growth playbook.
- You thrive in ambiguity, love solving problems, and think like a mini-founder, not just a marketer.
- Bonus: Experience in ed-tech, career-tech, or consumer internet is a huge plus.
About Us:
At LearnTube, we’re on a mission to make learning
accessible, affordable, and engaging
for millions of learners globally. Using Generative AI, we transform scattered internet content into
dynamic, goal-driven courses
with:
- AI-powered tutors that teach live, solve doubts in real time, and provide instant feedback.
- Seamless delivery through WhatsApp, mobile apps, and the web, with over 2 million+ learners across 64 countries.
Meet the Founders:
LearnTube was founded by
Shronit Ladhani and Gargi Ruparelia
, who bring deep expertise in product development and ed-tech innovation. Shronit, a TEDx speaker, is an advocate for disrupting traditional learning, while Gargi’s focus on scalable AI solutions drives our mission to build an
AI-first compan
y that empowers learners to achieve career outcomes.
We’re proud to be recognized by Google as a
Top 20 AI Startup
and are part of their
2024 Startups Accelerator: AI First Program
, giving us access to cutting-edge technology, credits, and mentorship from industry leaders.
Why Join Us?
- Unparalleled Growth: Work in an AI-first startup in hyper-growth mode, accelerating your career.
- High Ownership, High Impact: Take full ownership of your function and work directly with founders.
- Culture of Excellence: Be surrounded by a high-caliber, ambitious team that thrives on results.
- Fast-Paced, No Bureaucracy: We move fast, value accountability, and celebrate action.
- Mission-Driven Work: Help shape the future of learning and upskilling in India.
Skills:- Growth Hacking, Generative AI, Digital Marketing, Marketing, Email Marketing, Marketing Strategy, Market analysis, Artificial Intelligence (AI) and Product Marketing