Who We AreBoston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.What You'll DoAs an Audience Analytics Manager, you will play a critical role in shaping BCG’s audience understanding by conducting deep-dive landscape analyses of our first-party audience data. Sitting at the intersection of CRM data management and audience insights, you will serve as a vital link that will also liaise across various stakeholder group to do a discovery of the audience landscape..You will be responsible for exploring, querying, and interpreting contact data to identify gaps, patterns, and strategic opportunities in our current audience landscape. The dashboards, reports, and insights you develop will directly inform targeting strategies, persona refinement, and audience prioritization across the global marketing ecosystem.
Key Responsibilities
Audience Landscape Analysis
- Analyze the current state of BCG’s audience data across CRM, Marketing Engine, Marketo and other contact sources, engagement data, and data available across external enrichment platforms.
- Identify data gaps, inconsistencies, and opportunities for expansion in key segments (e.g., C-level, priority industries, functions).
- Support strategic audience profiling by mapping the existing coverage across regions, industries, and buyer personas.
CRM Querying & Audience Data Investigation
- Query and extract data from the CRM to answer stakeholder questions on audience attributes and availability.
- Develop audience data audits to evaluate completeness, quality, and alignment with campaign needs.
- Identify and flag data enrichment opportunities and collaborate with CRM teams to address them.
Reporting & Dashboard Development
- Build and maintain dashboards and reports in Power BI/Tableau to visualize audience segments, coverage, and engagement metrics.
- Track performance of ongoing enrichment efforts, whitespace identification, and audience activation initiatives.
- Present audience snapshots and benchmarking to support global campaigns and GTM strategies.
Cross-functional Collaboration
- Partner with digital marketing, CX, campaign and PA leads to identify audience data needs and deliver insights to guide decision-making.
- Participate in regular syncs to surface CRM data issues or highlight emerging trends that impact marketing initiatives.
Documentation & Best Practices
- Document querying methodologies, segmentation logic, and data dictionaries to ensure consistency and knowledge sharing.
- Contribute to best practices in CRM data analytics and support the development of self-serve tools for other teams
What You'll Bring
- 7+ years of experience in marketing analytics, audience insights, or data-driven strategy roles
- Hands-on experience querying and analyzing data from CRM systems (e.g., Salesforce, Dynamics) and audience enrichment tools (ZoomInfo, D&B).
- Strong analytical skills with ability to structure and interpret large datasets and synthesize insights clearly.
- Proficiency in Power BI and/or Tableau to build dashboards and visual reports for a non-technical audience.
- Experience conducting data audits, identifying gaps, and collaborating with data stewardship or governance teams.
- Understanding of persona development, audience segmentation, and the marketing funnel.
- Excellent verbal and written communication skills; comfort interacting with stakeholders across teams and geographies.
- Bachelor’s degree in marketing analytics, data science, business intelligence, or a related field.
Who You'll Work With
You will work closely with members of Marketing Analytics and collaborate with BCG’s CX, content, and digital marketing teams to refine audience insights and enhance marketing effectiveness. Additionally, you will partner with data science, analytics, and IT teams to improve data infrastructure and marketing analytics capabilities.Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.BCG is an E - Verify Employer. Click here for more information on E-Verify.
