General Manager Sales Marketing

Designation -

Experience - 10-15 years

Location - Delhi/Mumbai

• Develop and implement the national B2B sales strategy to achieve revenue and market share
• targets.
• Identify and build strong relationships with key accounts, channel partners, OEMs, and industrial
• buyers.
• Oversee and manage a pan-India sales team for industrial business, ensuring performance, training,
• and motivation.
• Expand distribution and dealer network across target industries such as construction, safety,
• Engineering project companies, shipping, agriculture, etc.
• Conduct market and competitor analysis to identify new business opportunities and trends.
• Drive sales forecasting, pricing strategies, and budgeting in coordination with sales teams.
• Ensure alignment between regional sales strategies and national objectives.
• Collaborate with marketing and product teams for promotional campaigns and new product
• launches.
• Monitor key sales KPIs and ensure CRM tools are effectively used by the team.
• Lead contract negotiations and commercial discussions with large clients.

Requirements

• Bachelor’s degree in Business, Engineering, or related field. MBA is a plus.
• 10–15 years of B2B sales experience, preferably in industrial consumables (e.g., ropes, cables,
• fasteners, tools or similar).
• Proven track record in leading national/regional sales teams and exceeding sales targets.
• Strong understanding of industrial B2B sales cycles, dealer/channel models, and customer
• acquisition.
• Excellent negotiation, leadership, and interpersonal skills.
• Willingness to travel nationally as required.

Preferred Industry Background:

• Ropes, wires, cables, lifting and rigging equipment
• Industrial consumables / hardware / tools
• Marine, construction, mining, agriculture, or OEM supply sectors