Finance Business Partner- Hardlines

About Opptra:

Opptra (www.opptra.com) is revolutionizing global expansion for consumer brands with a focus on ecommerce and digital capabilities. We're building a portfolio of category-specialized franchising businesses, powered by our centralized technology platform and global supply chain infrastructure. We create market access through franchising businesses that serve as master franchisees or licensing partners for brands entering new markets. Unlike traditional distribution partners that prioritize brick-and-mortar channels, our businesses leverage advanced ecommerce expertise to accelerate market entry while balancing online and offline channels to match local consumer behavior. With 70% of global consumer growth driven by Asia, we're currently focused on enabling access to these high-potential markets.

Our model offers brands significant advantages:

* Reduced market entry costs

* Broader consumer reach

* Faster testing and learning capabilities than traditional retail

* Local expertise with global backing

Role Summary:

• Drive the financial strategy to scale Hardline (consumer durables such as electronics, appliances, home goods) brands into market-leading positions across Asia, achieving robust revenue growth with sustainable profit margins.
• Harness Opptra’s platform – combining local market expertise, advanced tech, and a strong supply chain – to unlock expansion into new markets, contributing to the vision of taking brands “from anywhere to everywhere” in the world.
• Deploy AI-powered forecasting and data analytics to optimize demand planning, inventory investment, and pricing for high-value durable products, accelerating product launch cycles and long-term growth.
• Establish solid financial foundations to support both new product line launches (0→1) and scaling of existing lines (1→10), ensuring disciplined capital allocation, risk management, and governance throughout growth stages.

Responsibilities:

• MBA finance with 4-5 years of finance experience (FP&A, business finance, or similar),

  with significant

  exposure to consumer durables

  or hardline product categories (electronics, appliances, etc.). Experienced in managing financials for larger, non-personal goods which often involve higher capital and complex logistics.
• In-depth understanding of multi-channel retail and distribution across Asian markets (India, GCC, SEA), including experience navigating regulatory requirements and supply chain challenges for bulky goods (e.g. import/export compliance, warehousing, last-mile fulfillment).
• Demonstrated success guiding businesses through early launch and high-growth phases – set up financial structures for new ventures and drove scale-ups from initial market entry to broad expansion, managing the inflection points of growth.
• Strong commercial finance and business partnering skills – able to work closely with product, sales, and operations teams to inform strategic decisions on pricing, product mix, and market entry using financial insights.
• Expertise in margin optimization and cost control for hardline categories, including managing bill-of-material costs, logistics and warehousing expenses, warranty/after-sale provisions, and other factors affecting profitability.
• Proficiency in leveraging technology and analytics (ERP systems, BI dashboards, automation tools, AI) to improve forecasting accuracy, scenario planning, and overall finance efficiency, keeping the Hardline business data-driven and forward-looking.
• Leadership attributes of problem-solving and ownership – a proactive, “hands-on” mindset with the ability to anticipate issues (supply disruptions, demand swings) and drive cross-functional efforts to resolve them, while taking accountability for results.