Job
Description
About Zydus Wellness Zydus Wellness, an FMCG leader, develops, manufactures, and markets health and wellness products, integrating healthcare, skincare, and nutrition. Founded in 1988 with Sugar Free, India’s first zero-calorie sugar replacement, it now manages seven global brands, including Complan, Glucon-D, Everyuth, and Nutralite. The company serves over 50 million families and supports more than 90,000 dairy farmers and 2,000 MSMEs. With a focus on research, quality, and innovation, Zydus Wellness operates on core pillars of manufacturing integrity and supply chain efficiency. Headquartered in Ahmedabad and Mumbai, it runs four manufacturing facilities across India and eight co-packing facilities in India, Oman, and New Zealand. Listed on the Bombay and National Stock Exchanges, Zydus Wellness is led by Chairman Dr. Sharvil Patel and CEO Tarun Arora, serving customers in over 25 countries across three continents. Get to know our organization – Click on the below links 1. Company Website 2. Zydus Corporate Park Position Functional Reporting: Head- Expert Sales & Customer Marketing Administrative Reporting: NA Location: Ahmedabad, ZCP Role Purpose: This role will support to the planning and implementation of Expert Medico Marketing and BTL strategy for the category across regions and channels in line with the company’s overall business strategy. Key Accountabilities/ Responsibilities: 1. Financial: To achieve desired sales growth at Expert Mapped Pharmacies (EMP) in the covered geogrpahy for the assigned brands. Planning and controlling of monthly, quarterly & annual spends 2. Customer: To manage internal customers from different verticals like marketing, finance, Trade marketing, GT- BLT & Expert sales team To develop connect with External customers especially HCPs through various outreach programs like CME/RTM/conference & ensure execution of no of activations as assigned on quarterly basis to ensure Rx MS gain. 3. Process: To create detailing story and train Expert sales team in coordination with marketing and R&D to drive in-clinic effectiveness, deploy effective Visual Aid/ LBL/PEL/Other BTL collaterals to reinforce F2F contacts with KOL/HCP, Ensure timely availability of inputs/ materials at Expert Sales Team across geographies, Design & execute brand campaigns Process payments of all vendors through SAP. 4. People: To execute various training programs for Expert sales team related Medico-Marketing contents of the brand, medical detailing, situation handling etc. Key Deliverables: To achieve secondary sales growth at Expert Mapped Pharmacy (EMP) To achieve desired Rx MS of promoted brands. Data ref- Rx Audit Analysis like IQVIA Designing communication for Expert Team’s Detailing to KOL/HCP Designing monthly Expert activation calendar including BTL strategy for the Expert category Planning and controlling of monthly, quarterly and annual spends for the Expert category Work with Marketing team to Co-create content funnel for brand objectives Create dashboard on various activations, team wise execution, impact on sales at Expert Mapped Pharmacies (EMP), Rx Impact etc. Key Interactions: With different verticals like marketing, finance, Trade marketing team, GT sales team at Branches & Expert sales team. Externally with HCPs, KOLs, agencies & vendors Key Dimensions: Customer relationship building, Business Planning and Sales strategy development, Coaching and mentoring, compliance with regulations Educational Qualifications : Pharmacy or Science graduate and MBA Preferred Age Group: 30-37 Experience (Type & Nature) : At least 8-10 years of overall work experience (at least 3 years in Sales Management/ Pharma Brand Management role at Area/Zone level) Functional Competencies A complete understanding of product science & HCP marketing Strong business acumen KOL connect, Market analysis and trend identification Data integrity and record-keeping Behavioral Competencies : Proactive, result oriented, owns the work, takes initiatives on his own Excellent communication skills – should be able to interact with multiple stakeholders Excellent analytical, problem solving and negotiation skills 1
