Role: Email Marketing & Automation Specialist Location: Noida Client Office Time zone: IST Employment Type: Full-Time (Deployed on Client Project) Duration: 1 year minimum Experience Required: 4+ Years in Email Marketing, Pardot, and Salesforce CRM About the Role: We’re looking for a highly skilled and detail-oriented Email Marketing & Automation Specialist to join our agency team as a dedicated full-time resource for one of our key B2B SaaS clients. The selected candidate will work directly with the client’s marketing team and manage end-to-end campaign execution via Pardot and Salesforce, helping drive engagement, qualified leads, and revenue impact. Key Responsibilities: Pardot Operations & Campaign Execution Build, test, and execute email campaigns in Pardot. Ensure emails are optimized for responsiveness, engagement, and deliverability. Segmentation & Audience Targeting Create and manage static and dynamic lists. Develop segmentation rules based on user behavior, interest, lifecycle stage, or campaign goals. Automation & Workflow Management Set up automation rules, completion actions, and engagement studio programs. Ensure campaigns are scalable and optimized for efficiency. Data Governance & Compliance Maintain clean, deduplicated prospect data. Ensure compliance with GDPR, CAN-SPAM, and other data privacy regulations. CRM Sync & Lead Flow Monitor syncs between Pardot and Salesforce. Troubleshoot and fix sync errors to ensure smooth data flow between systems. Landing Pages, Forms & Redirects Build and optimize Pardot forms, form handlers, and landing pages. Use custom redirects and tracking parameters for analytics and attribution. Campaign Reporting & Insights Create Pardot and Salesforce reports to track performance. Share insights on email metrics, engagement, and MQL generation. Account Engagement Setup & Configuration Configure settings such as prospect fields, object syncing, and user access. Support domain setup and tracking domain configuration. Data Management Import, clean, and export data for campaign usage and reporting. Maintain database integrity and manage suppression/exclusion lists. Lead Scoring & Grading Set up and refine lead scoring models and grading criteria to prioritize sales-ready prospects. Client Coordination Maintain strong coordination with the client’s Salesforce Admin and Marketing Ops teams. Raise and manage Pardot-related tasks that require CRM-side configuration. Testing & Optimization Run A/B tests on email content, subject lines, and send times. Continuously improve campaign effectiveness through insights and experimentation. Ideal Candidate Profile: 4+ years of hands-on experience with Pardot and Salesforce in a B2B marketing environment Strong understanding of email campaign best practices, database hygiene, and lead nurturing Familiarity with data privacy regulations (GDPR, CAN-SPAM) Experience building and managing Engagement Studio flows and automation rules Excellent communication, reporting, and collaboration skills Ability to work independently with a client and act as their go-to resource Pardot certification is a plus Show more Show less