Email Marketing Specialist

About Us

Fatpos Global is a consulting and research firm focused on market research, business services, and sourcing. We have trusted advisors to senior executives of leading enterprises, providers, and investors. Our firm helps clients improve operational and financial performance through a hands-on process that supports them in making well-informed decisions that deliver high-impact results and achieve sustained value. Our insight and guidance empower clients to improve organizational efficiency, effectiveness, agility, and responsiveness. Details and in-depth content are available at www.fatposglobal.com or mail us hr@fatposglobal.com

Preferred Experience:

• 1-3 Years with Email Automation Software such as HubSpot / Mailchimp, Photoshop, and Dreamweaver (CSS, HTML)

Preferred Education:

• Bachelors or Masters in Engineering / Marketing / Certified Digital Marketing Specialist

Preferred Skills

• Proven ability to quickly learn and understand complex topics.
• Superior written and verbal communication skills, with a keen eye for detail.
• Experience working with engineering to improve user experience: design, UI, and help refine content and create visuals and diagrams for technical support content.

Job Accountability:

• Work with Sales Managers to understand the business case, and assist in developing mail campaign strategy when possible.
• Work independently to manage operational details such as email deployments, source code uploads, and link management
• Assist with list management of all customer data within the database including opt-out management, hard bounce management, and new subscriber uploads
• Work closely with the demand generation and database management team to identify opportunities to increase lead performance and database performance through email
• Perform ad-hoc research on competition and consistently share developments in email best practices to help improve our existing programs
• Develop and create email test strategies to refine email communication performance, including content, images, colors, messages, subject lines, etc
• Provide customer segmentation recommendations for testing and to improve performance based on email reporting analysis.
• Perform A/B testing on all campaigns to continually improve performance.
• Designed custom email campaigns through Photoshop and Dreamweaver (CSS, HTML) and ensured each email was deliverable with approved spam scores.
• May require flexible working hours.
• Manage the email marketing strategy for the company that includes planning, email creative content, audience segmentation, testing, deployment, delivery, and reporting of metrics.
• Analyze email campaign results including the audience, offers, creativity, deliverability, open rates, click-through rates, and conversion.
• Generate daily, weekly, monthly, and quarterly performance reports, including the ability to recognize and troubleshoot data anomalies.
• Contribute to the email strategy and the hands-on execution of campaigns while closely tracking and analyzing customer engagement activities.
• Stay abreast of the latest email marketing best practices, strategies, and industry standards and implement best practices to improve campaign open rates.

Your Responsibilities:

• Research, outline, write, and edit new and existing content, working closely with various departments to understand project requirements.
• Independently gather information from subject matter experts to develop, organize, and write procedure manuals, technical specifications, and process documentation.
• Work with development and support leads to identify all documentation repositories, revise and edit, and determine the best solution for data compilation and centralized storage.
• Research, create, and maintain information architecture templates that uphold organizational and legal standards, and allow for easy data migration.
• Develop content in alternative media forms for maximum usability, with a consistent and cohesive voice across all documentation.

Preferred Skill Sets:

• Have excellent communication skills and strong attention to detail
• Quality Assurance Acute attention to detail follows QA processes and procedures and is consistent and accurate with their deliverables
• Detail-oriented with strong organizational, multi-tasking, time management, and project management skills, with the ability to meet tight deadlines
• Strong computer knowledge and skills, with advanced knowledge of Excel
• Excellent project management skills, organizational skills, and the ability to collaborate productively with cross-functional teams in a fast-paced environment
• Knowledge of B2B marketing strategies and tactics and their application in a professional services organization
• Strong interpersonal and client service skills, consultative approach to working with marketing and client service professionals at all levels
• Highly detail-oriented with superb organizational skills
• Possess the outstanding ability to learn quickly, execute swiftly and accurately
• Excellent communicator. You have excellent verbal and written communication