Email Marketing Specialist

Job Description

Position Summary Super Profile seeks an Email Marketing Specialist to develop, execute, and optimize email marketing campaigns. This role requires expertise in campaign management, data analysis, and marketing automation to drive customer engagement and revenue growth. Core Responsibilities Campaign Management Execute email marketing campaigns across promotional, transactional, and lifecycle communications Develop email content, subject lines, and templates aligned with brand standards Manage campaign scheduling and delivery logistics Coordinate with design and content teams for asset creation Data & Analytics Analyze email performance metrics and campaign ROI Conduct A/B testing on campaign elements Generate performance reports and actionable insights Monitor deliverability and sender reputation List Management Build and maintain segmented subscriber lists Implement personalization and targeting strategies Ensure compliance with email marketing regulations (CAN-SPAM, GDPR) Manage subscriber acquisition and retention programs Marketing Automation Develop automated email workflows and triggered campaigns Create lead nurturing sequences and customer onboarding flows Integrate email platforms with CRM systems Optimize automation based on performance data Requirements Experience Bachelor's degree in Marketing, Communications, or related field 3+ years email marketing experience with proven results Proficiency in email marketing platforms (Mailchimp, HubSpot, Klaviyo) Strong analytical skills and experience with marketing metrics Technical Skills HTML/CSS knowledge for email template customization Experience with marketing automation and CRM systems Familiarity with Google Analytics and email platform analytics Understanding of email deliverability best practices Core Competencies Excellent written communication and copywriting abilities Data-driven decision making and problem-solving skills Project management capabilities for multiple concurrent campaigns Knowledge of email compliance and privacy regulations Preferred Qualifications Email marketing certification Experience with advanced segmentation strategies SQL knowledge for data analysis Background in conversion rate optimization Application Requirements Submit resume, portfolio of email campaigns with performance metrics, and cover letter detailing your email marketing approach at rohan@cosmofeed.com