Director - Ad Monetization

About the job

Who we are!

A melting pot of culture, talent, experience, and diversity. That’s what we are! Pine Labs is one happy union of go-getters who are marching towards our ambition to emerge as a world-class fintech organisation. The company is run by a highly experienced management team, led by several industry veterans including CEO Amrish Rau. Under Amrish, Pine Labs has transformed itself from being regarded as just a point-of-sale payment service provider to a full-stack digital payments company serving the offline and online needs of its merchant and enterprise partners. Incorporated in Singapore, the key investors of Pine Labs include Sequoia India, Actis Capital, Temasek, PayPal and Mastercard. To know more, please visit www.pinelabs.com.

What we do!

Pine Labs is one of the fastest growing fintech companies in India and is rapidly expanding its footprint in Southeast Asia, West Asia, and the UAE. A leading merchant commerce omnichannel platform, Pine Labs’ tech-first approach to digital payments and focus on simplification at the front end aims to help many businesses embrace fintech products at scale.

In online payments, our Plural offering represents a one-stop payment destination across channels. Plural is designed to deliver secure and frictionless online payment experiences to the end user, powered by an advanced tech stack that can augment an existing online business or build an all-new e-commerce payment setup from the ground up.

In issuing, Qwikcilver serves leading corporates, Fast-Moving Consumer Goods (FMCG) brands, e-commerce companies, the Banking, Financial Services and Insurance (BFSI) sector and the airlines industry, with a presence across India, the Middle East, Southeast Asia and Australia. Qwikcilver is a go-to gift card provider among companies looking to, among other things, bolster their employee rewards program and issue closed-loop gift cards for customer acquisition.

In consumer app, Fave is a fintech platform for the next generation of consumers, providing smart payments and savings, while empowering merchants with a loyalty solution to grow and engage with their customers in a whole new way.

Key mergers and acquisitions

In April 2021, Pine Labs announced the acquisition of Fave, one of Southeast Asia’s fastest-growing consumer fintech platforms. The Fave app is now available in India as well.

In February 2022, Pine Labs announced the acquisition of online payments startup Qfix, a cloud-based end-to-end platform delivering online integrated payments and billing services to multiple sectors. More than 5,000 merchants are presently on the Qfix platform including educational institutions, governments, and clubs. Qfix solves for billing and invoices issues and has created robust workflow management solutions for these merchants.

In April 2022, Pine Labs made a significant majority investment into Mosambee, a fast-growing end-to-end payment solution provider in India.

In June 2022, Pine Labs acquired Bengaluru-based Setu, a fast-growing API fintech startup. This is the third acquisition announced by Pine Labs in 2022. Setu’s APIs are used by businesses to reimagine onboarding, payments, deposits, lending, and data empowerment.

In September 2022, Pine Labs announced the completion of the merger of Qwikcilver Solutions, a company acquired by Pine Labs in 2019. With this development, the business of Qwikcilver Solutions Private Limited gets consolidated into a single legal entity i.e., Pine Labs Private Limited.

In January 2023, Pine Labs acquired a proprietary enterprise platform from Bengaluru-based Saluto Wellness. This acquisition will boost the capabilities of Pine Labs’ Issuing Business under the Qwikcilver brand, enabling it to strengthen its offerings across employee rewards and recognition, customer loyalty programs, and channel partner programs for medium and large enterprises.

Role Purpose

At Pine Labs, we believe Every Day is Game Day. We bring our best selves to work with one mission: to enrich lives through the power of commerce and fintech innovation. As Director – Ad Monetization, you will own the charter to create a new, sustainable revenue stream by monetizing our vast physical and digital merchant real estate—starting with POS devices, charge slips, and merchant/consumer intelligence layers. This role will partner closely with Product, Engineering, Sales, Data Science, and external ecosystem partners to deliver a robust and ethical ad monetization engine that fits naturally into Pine Labs' Offline Payments business

The candidate must bring significant ambition, drive, and an entrepreneurial bent of mind to the organization that enables business growth. They should be comfortable operating in a high-growth, multi-cultural organization with a rapidly expanding geographical footprint.

The candidate should be dynamic, motivated, and entrepreneurial to build Enterprise/Corporate market expansion in the city.

Bangalore

KEY RELATIONSHIPS

Reports to: Senior EVP

KEY RESPONSIBILITIES

• Design and drive the end-to-end ad monetization strategy across Pine Labs' POS infrastructure—focusing on screens, receipts, and merchant-level data-led monetization opportunities.
• Build the right partner ecosystem: ad networks, agencies, media buyers, brand advertisers, and programmatic platforms.
• Prioritize non-intrusive, value-aligned ad formats that amplify the customer/merchant experience while scaling revenue.
• Lead experiments and optimize monetization funnels using deep analytics, user segmentation, targeting models, and A/B testing.
• Collaborate with Engineering & Product to build tech-integrated monetization solutions, balancing feasibility, and scale.
• Launch structured pilots, build monetization playbooks, and evolve a repeatable GTM (go-to-market) framework for merchants and advertisers.
• Set up internal operating cadences to monitor, analyze, and evolve ad performance, fill rates, pricing models, and customer feedback.
• Ensure compliance with privacy, brand safety, and ad regulation norms at every step of execution.
• Hire, coach, and mentor cross-functional team members in a fast-moving Agile environment.

We are looking for someone with:

• 10–15 years of experience in digital advertising, ad tech, or monetization strategy, ideally within fintech, media, or B2B2C SaaS.
• Exposure to ad sales, media partnerships, or network onboarding is a plus.
• Strong working knowledge of programmatic advertising, performance marketing, and first-party data monetization.
• Experience integrating ad products into consumer or merchant touchpoints (POS, apps, screens, etc.) with sensitivity to UX.
• A strong product and growth orientation—you understand ad tech but also think like a GM building a P&L.
• Data-driven mindset, with proficiency in ad performance tools and attribution models.
• Excellent communication and negotiation skills; proven ability to operate across CXO, product, and commercial teams.

Why This Role is Exciting

You’ll get to build a business within a business—scaling a new revenue line from ground up.

You’ll tap into one of India’s largest merchant ecosystems with unmatched offline footprint and consumer insights.

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Strong Academic Pedigree

While Engineering is not a must but would get preference.

What we value in our people:

• You take the Shot: You decide fast and deliver right.
• You are the CEO of what you do: You show ownership and make things happen.
• You own tomorrow: You build solutions for the merchants and do the right thing.
• You sign your work like an artist: You seek to learn and take pride in the work you do.
• You are the Sherpa: You take people along and act in the interest of Pine Labs
• You care with tough love: You empower others and help people grow