Digital Marketing Specialist

Company Description

Aditi Tracking Support Pvt. Ltd. (ATSPL), founded in 2011, is a leading provider of advanced asset tracking and telematics solutions in India. As a premier GPS tracking company, ATSPL specializes in fleet management software, enabling businesses to enhance efficiency and profitability through real-time monitoring and resource management. Our innovative vehicle tracking system stands out with its user-friendly interface and detailed reporting features, allowing businesses to optimize operations seamlessly. With a proven track record of serving thousands of vehicles nationwide, Aditi Tracking is recognized for its cutting-edge technology and outstanding customer service, making us a trusted partner in modern telematics solutions.

Role Description

This is a full-time, on-site role for a Digital Marketing Specialist located in Mumbai. The Digital Marketing Specialist will be responsible for developing and implementing digital marketing strategies to drive brand awareness and engagement. Daily tasks include managing social media marketing efforts, analyzing web traffic and performance metrics, creating online marketing campaigns, and ensuring consistent communication across digital platforms. The candidate will work closely with the marketing team to improve online presence and contribute to business growth.

Key Responsibilities

Campaign Strategy & Execution:

Plan and execute end-to-end campaigns (email, social, content, ads) with clear KPIs. Optimize through A/B testing and real-time data analysis.

Content Development:

Collaborate to create engaging, SEO-optimized content for blogs, social media, newsletters, etc. Maintain a content calendar for consistency.

Social Media Management:

Develop and implement platform-specific strategies (Facebook, Instagram, LinkedIn, Twitter). Monitor metrics, engage with followers, and run paid ads.

Email Marketing:

Segment email lists and run automated campaigns (newsletters, drip campaigns). Track open rates, CTR, and optimize based on performance.

Analytics & Reporting:

Use tools like Google Analytics to track KPIs (traffic, conversions, ROI). Regularly report on campaign effectiveness and adjust strategies accordingly.

Market Research & Trend Analysis:

Monitor industry trends and competitors to identify new opportunities. Conduct surveys to better understand audience needs.

Collaboration:

Work with sales, product, and design teams to align campaigns with business goals and ensure brand consistency.

Exhibitions/Events:

Plan and promote events (online and offline), managing pre- and post-event marketing, live coverage, and lead collection.

Influencer Marketing:

Identify and collaborate with influencers to amplify reach. Track performance via unique links and promo codes.

Presentations:

Create clear, data-driven presentations for stakeholders, highlighting strategy, results, and key recommendations.

Skills & Qualifications:

• Digital Marketing: Experience with email, social media, content, and paid campaigns.
• Analytics: Proficient in Google Analytics and campaign performance tracking.
• Content Creation: Strong SEO writing and content development skills.
• Social Media Management: Expertise in platform-specific strategies and engagement.
• Email Marketing: Experience with segmentation, automation, and optimization.
• Market Research: Ability to identify trends and growth opportunities.
• Collaboration: Strong teamwork and communication skills.
• Tools: Familiar with Google Ads, HubSpot, Hootsuite, Mailchimp, SEO tools.
• Education: Bachelor’s degree in Marketing or related field (preferred).
• Experience: 3-6 years in digital marketing with proven results.