Digital Marketing Executive

Role overview We are hiring a Digital Marketing Manager to own our end-to-end growth across paid, owned, and earned channels. You will design the strategy, lead execution, and optimize performance to drive qualified leads, revenue, and brand visibility. This role blends strategic planning with hands-on campaign management and cross-functional leadership. Key responsibilities Strategy and planning: Build data-backed digital marketing plans aligned to business goals, customer segments, and budgets; define channel mix, targeting, and messaging. Performance marketing (PPC/paid social): Lead campaigns on Google Ads, Meta, LinkedIn, and other platforms; manage budgets, bidding, audience segmentation, and creatives to hit CAC/ROAS targets. SEO and content growth: Own technical, on-page, and off-page SEO; guide content calendars, pillar pages, and link-building to grow organic traffic and rankings. Lifecycle marketing (email/CRM): Develop segmentation, automation flows, and nurture journeys to improve activation, retention, and LTV. Analytics and reporting: Set up tracking, dashboards, and attribution; deliver weekly/monthly insights and recommendations to stakeholders. Website and conversion rate optimization: Partner with product/design to improve site UX, landing pages, and funnels through A/B testing and heatmaps. Social media and brand presence: Oversee platform strategy, content quality, and community engagement; ensure brand consistency and tone. Budget and vendor management: Forecast spends, allocate budgets, and manage agencies/freelancers; negotiate contracts and measure partner ROI. Team leadership: Mentor a small team of specialists (SEO, ads, content, design); set goals, review output, and enable growth. Compliance and quality: Ensure campaigns meet platform policies, privacy regulations, and internal brand standards. Qualifications and experience Education: Bachelor’s degree in Marketing, Business, Communications, or related field. Experience: 5–8 years in digital marketing with at least 2 years managing multi-channel performance; proven success in lead generation or e-commerce growth. Track record: Demonstrable results improving ROAS/CAC, organic traffic, and conversion rates; portfolio of past campaigns and reports. Tools: Proficiency with Google Ads, Meta Ads, LinkedIn Campaign Manager, Google Analytics (GA4), Tag Manager, Search Console, SEO tools (Ahrefs/SEMrush), email/CRM (HubSpot/Mailchimp), CMS (WordPress), and A/B testing platforms. Communication: Strong stakeholder management, clear reporting, and the ability to translate data into decisions. Skills and competencies Data-driven decision-making: Advanced comfort with GA4, attribution models, and cohort analysis. Strategic thinking: Ability to set clear objectives, prioritize, and balance short-term wins with long-term brand growth. Creative judgment: Sharp eye for messaging, visual standards, and audience resonance across channels. Execution excellence: Organized, deadline-driven, and capable of running simultaneous campaigns without quality loss. Leadership: Coaches teams, collaborates well with sales/product/design, and drives alignment. Adaptability: Keeps pace with platform changes and tests new growth opportunities responsibly.