Digital Marketing Account Manager

7 years

30 - 45 Lacs

Posted:6 days ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Role Overview

Account Manager – Paid Media,534

As an Account Manager – Paid Media, you will act as the primary growth partner for key clients, owning their performance outcomes through data-driven and scalable paid media strategies. You will collaborate closely with the Senior Ads Strategist and internal execution teams to drive predictable growth, ensure operational excellence, and maintain high-trust client relationships.Key ResponsibilitiesClient Strategy & Communication
  • Serve as the primary point of contact for founders, CMOs, and senior marketing stakeholders.
  • Lead weekly performance review calls, translating complex data into clear insights and actionable recommendations.
  • Proactively align media strategy, growth forecasts, and expectations with overarching business goals.
  • Own client P&L for ad investments, balancing scale, efficiency, and long-term sustainability.
Performance Management & Reporting
  • Monitor and optimize performance across Meta, Google, YouTube, LinkedIn, and other paid platforms.
  • Track and analyze key metrics including CAC, ROAS, CTR, CVR, and payback period.
  • Identify performance bottlenecks and recommend data-backed optimizations.
  • Build and present performance reports with clarity, confidence, and impact.
Scaling & Strategic Planning
  • Partner with the Senior Ads Strategist to design and execute scaling roadmaps.
  • Recommend budget allocation, funnel mix, and audience expansion strategies.
  • Audit creatives and landing pages to guide sustainable growth decisions.
  • Propose new platform tests, automation initiatives, or optimization frameworks.
Execution Oversight & Team Coordination
  • Ensure seamless daily campaign operations including launches, optimizations, and reporting.
  • Act as the bridge between clients and execution teams, converting strategy into clear action plans.
  • Track task progress and ensure high-quality deliverables before client submission.
  • Mentor junior team members on campaign management, creative feedback, and communication best practices.
Process & Systems Building
  • Develop SOPs, playbooks, and templates for reporting, audits, and performance reviews.
  • Maintain data hygiene, documentation standards, and workflow consistency across accounts.
  • Contribute to dashboarding and automation initiatives to improve efficiency and scalability.
Ideal Candidate Profile
Must-Haves
  • 4–7 years of agency-side performance marketing experience with hands-on management of Meta and Google Ads.
  • Proven experience managing ₹50L–₹2Cr+ monthly ad spends across complex client accounts.
  • Direct ownership of CAC, ROAS, and payback targets with end-to-end accountability.
  • Strong full-funnel expertise including scaling roadmaps, budget allocation, and creative/LP audits.
  • Exceptional client communication skills with confidence in Founder/CMO-level discussions.
  • Job stability is mandatory (minimum 1.5 years in a single organization).
  • No career gaps.
  • Strong educational background preferred.
  • Availability to work flexibly, including weekends when required.
Freelancing Criteria
  • Freelancing experience must be less than 1 year and not within the last 2 years.
Strict No-Nos (Non-Negotiable)
  • Candidates with organizations with a public history of toxic work culture.
  • Candidates with real estate domain experience.
  • Freelancing experience exceeding 1 year.
  • Candidates from large outsourcing-focused agencies.
  • Candidates from very large or non-performance-focused agencies.
Nice-to-Haves
  • Exposure to AI-driven or automation tools for optimization and reporting.
  • Experience across D2C, SaaS, or Healthcare verticals.
  • Familiarity with tools such as Looker Studio, Supermetrics, Slack, Asana, or ClickUp.
  • Any performance marketing agency with 100–700 employees
Location & Hiring Process
  • Gurugram-based candidates only (outstation candidates require strong justification).
  • Final interview round will be in-person.
  • Hiring process includes 4–5 rounds, with at least one in-office round and one assignment.
Skills: cac,roadmaps,meta and google ads,roas

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