Digital Marketing Account Manager

Role Overview

We are looking for an experienced and creative Digital Marketing Manager to lead our digital marketing efforts. The ideal candidate will have a strong grasp of digital marketing strategies, data analytics, and a passion for staying ahead of industry trends. As a Digital Marketing Manager, you will be responsible for planning, implementing, and overseeing digital marketing campaigns to drive brand awareness, customer engagement, and conversion across various online channels.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies to meet company goals, including increasing brand awareness, website traffic, and lead generation
• Manage and oversee digital marketing campaigns, including paid advertising (PPC), SEO/SEM, social media marketing, email marketing, and content marketing
• Plan and execute effective SEO and SEM strategies to improve search engine rankings and drive organic traffic
• Create and manage engaging social media content, ads, and campaigns across various platforms to build and engage with our online community
• Oversee email marketing campaigns, including list segmentation, content creation, and A/B testing to optimize performance
• Collaborate with the content team to develop compelling, SEO-friendly content that aligns with marketing objectives
• Monitor and analyze the performance of digital marketing campaigns using analytics tools (Google Analytics, social media insights, etc.) and make data-driven decisions to optimize results
• Manage digital advertising budgets, allocate resources effectively, and track return on investment (ROI) for each campaign
• Stay up-to-date with industry trends, emerging digital technologies, and best practices to keep our digital marketing strategies competitive
• Work with cross-functional teams, including graphic designers, web developers, and copywriters, to ensure cohesive and impactful campaigns
• Report on digital marketing KPIs and provide regular updates to the management team
• Develop and maintain relationships with key partners, agencies, and platforms in the digital marketing space
• Ensure brand consistency and compliance with digital marketing best practices and legal requirements

Qualifications and Skills

• Bachelor's degree in Marketing, Business, or a related field (Master's degree is a plus)
• Proven experience as a Digital Marketing Manager or similar role with a successful track record of digital marketing campaigns
• Strong understanding of digital marketing channels, tactics, and tools, including SEO/SEM, PPC, social media, email marketing, and content marketing
• Proficiency in using digital marketing and analytics tools, such as Google Analytics, Google Ads, Facebook Ads Manager, and email marketing platforms
• Strong analytical skills and the ability to interpret data to make informed decisions and optimizations
• Excellent written and verbal communication skills
• Creative thinking and problem-solving abilities
• Project management skills with the ability to manage multiple campaigns and tasks simultaneously
• Strong leadership and team collaboration skills
• Up-to-date knowledge of industry trends and best practices
• Certifications in digital marketing platforms (e.g., Google Ads, Facebook Blueprint) are a plus