Demand Generation Specialist

About Trademo

Trademo is a Global Supply Chain Intelligence SaaS Company, headquartered in Palo-Alto, US. Trademo collects public and private data on global trade transactions, sanctioned parties, trade tariffs, ESG and other events using its proprietary algorithms.Trademo analyzes and performs advanced data processing on billions of data points (50Tb+) using technologies like Graph Databases, Vector Databases, ElasticSearch, MongoDB, NLP and Machine Learning (LLMs) to build end-to-end visibility on Global Supply Chains. Trademo’s vision is to build a single truth on global supply chains to different stakeholders in global supply chains - discover new commerce opportunities, ensure compliance with trade regulations, and automation for border security. Trademo stands out as one of the rarest Indian SaaS startups to secure 12.5 mn in seed funding. Founded by Shalabh Singhal, who is a third-time tech entrepreneur and an alumni of IIT BHU, CFA Institute USA, and Stanford GSB SEED. Our Trademo is backed by a remarkable team of leaders and entrepreneurs like Amit Singhal (Former Head of Search at Google), Sridhar Ramaswamy (CEO, Snowflake), Neeraj Arora (MD, General Catalyst & Former CBO, Whatsapp Group).

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Role:

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What will you be doing here?

• Target the right prospects

  - Identify, segment, and prioritize high-potential accounts using market research, intent data, and ICP profiling.

• Run winning campaigns

  - Design and execute multi-channel programs across email, LinkedIn, paid ads, webinars, and content assets (guides, reports, etc.).

• Optimize the funnel

  - Manage lead flow, nurture sequences, and MQL to SQL conversion in collaboration with sales.

• Leverage the tech stack

  - Use HubSpot, Marketo, Salesforce, and ad platforms (LinkedIn Ads, Google Ads) to automate, track, and improve results.

• Measure & improve

  - Monitor campaign performance, analyze ROI, and continuously A/B test to improve lead quality and cost efficiency.

• Collaborate to convert

  - Work closely with content, product marketing, and sales to align messaging and maximize impact.

Requirement

• 5–8 years of experience in demand generation, performance marketing, or growth marketing in a B2B SaaS environment.
• Proven track record of building and scaling lead generation campaigns that deliver measurable pipeline growth.
• Hands-on expertise in HubSpot, Marketo, Salesforce, and paid media platforms (LinkedIn Ads, Google Ads, etc.).
• Strong understanding of funnel management, campaign optimization, and lead nurturing strategies.
• Data-driven mindset with the ability to translate insights into actionable plans.
• Excellent communication and stakeholder management skills.
• A quick thinker who can adapt to a fast-paced startup environment and work with minimum supervision.

What we offer:

• At Trademo, we want our employees to be comfortable with their benefits so they focus on doing the work they love.
• Parental leave - Maternity and Paternity
• Health Insurance
• Flexible Time Offs
• Stock Options