Demand Generation Specialist

As a Demand Generation Specialist with 2-3 years of experience in IT services and consulting, you will play a crucial role in executing demand generation strategies to enhance brand awareness, engagement, and lead conversion. Your responsibilities will include conducting cold calling, implementing email marketing campaigns, and collaborating with sales and marketing teams to create compelling messaging. Additionally, you will be analyzing campaign performance metrics to optimize future strategies and maintaining the CRM system with lead information. Participating in team meetings to review campaign progress and results will also be a part of your routine. Key Responsibilities: - Execute demand generation strategies to drive awareness, engagement, and conversion of leads. - Conduct cold calling to identify and qualify potential leads. - Develop and implement email marketing campaigns to nurture leads and convert them into customers. - Collaborate with sales and marketing teams to create compelling messaging and content. - Track and analyze campaign performance metrics to optimize future campaigns. - Maintain and update the CRM system with lead information and activities. - Participate in regular team meetings to discuss campaign progress and results. Key Skills: - Cold Calling - Email Marketing - Lead Generation - CRM Management - Campaign Analysis - Content Creation - Communication Skills - Data Analysis Required Qualifications: - 2-3 years of experience in demand generation, focusing on IT services and consulting. - Proven experience in cold calling and lead generation. - Proficiency in email marketing tools and CRM systems. - Excellent communication and interpersonal skills. - Ability to work independently and collaboratively in a team. - Strong analytical skills for interpreting data and making data-driven decisions. - Bachelor's degree in marketing, Business, or a related field is preferred.,