Demand Generation Specialist

Role Overview: As a Demand Generation Specialist at Mitsogo | Hexnode, you will play a crucial role in identifying, qualifying, and nurturing leads to build a robust sales pipeline for the flagship product, Hexnode. Your success in this role will directly impact the company's revenue growth. Key Responsibilities: - Design, execute, and manage multi-channel lead generation campaigns (e.g., email marketing, paid social, search engine marketing, webinars, content syndication) to drive lead volume. - Collaborate with the Content Team to ensure compelling offers (e.g., eBooks, white papers, tools, templates) at every stage of the buyer journey and map content to specific lead capture mechanisms. - Work with the Digital Marketing team to optimize landing pages, forms, and calls-to-action (CTAs) for maximum conversion across organic and paid traffic. - Own and manage the lead flow within the Marketing Automation Platform ([e.g., Marketo, HubSpot, Pardot]), including building workflows, setting up campaign tracking, and ensuring system health. - Manage and continuously refine the lead scoring model in partnership with Sales to ensure a consistent flow of Marketing Qualified Leads (MQLs) to the Sales team. - Ensure seamless and accurate synchronization of lead data between the Marketing Automation platform and the CRM ([e.g., Salesforce]). - Track, analyze, and report on key campaign metrics, conversion rates, cost-per-lead (CPL), and lead-to-MQL/SQL conversion performance. - Design and execute rigorous A/B tests on landing pages, email subject lines, body copy, and CTAs to optimize lead generation efficiency. - Monitor campaign spend and allocate budget effectively to the highest-performing channels and tactics. Qualifications Required: - 5+ years of dedicated experience in Lead Generation, Demand Generation, or Growth Marketing, preferably within a B2B SaaS or Product-focused environment. - Proven hands-on proficiency with a major Marketing Automation Platform (MAP) like Marketo, HubSpot, or Pardot. - Strong analytical skills with the ability to translate raw data into actionable campaign insights and ROI reports. Proficient in tools like Google Analytics, Tableau, or similar. - Demonstrated ability to work effectively with Sales, Content, and Product teams to align marketing efforts with product releases and sales quotas. - Solid understanding of inbound methodologies, lead scoring best practices, and the technical aspects of email deliverability and compliance (GDPR, CAN-SPAM).,