Demand Generation Specialist

Position: Marketing Lead

Employment Type: Full-Time

About Us

Demand Generation Specialist

Key Responsibilities

• Marketing Strategy & Planning

  : Define and execute a full-funnel marketing strategy aligned with business growth objectives across B2B segments

• Brand Positioning

  : Develop and maintain strong brand messaging, ensuring consistency across all channels including web, social, sales assets, and PR.

• Campaign Management

  : Plan, execute, and optimize digital and offline campaigns to drive awareness, engagement, and conversions.

• Content & Messaging

  : Oversee the creation of high-quality content blogs, whitepapers, case studies, videos aligned with thought leadership and SEO goals.

• Lead Generation & Nurturing

  : Build a predictable pipeline through demand generation activities (email, social, paid ads), lead nurturing workflows, and marketing automation.

• Performance Marketing

  : Own paid marketing budgets and ROI metrics across platforms (LinkedIn Ads, Google Ads, etc.).

• Team Leadership

  : Build and lead a small but agile team of marketers (internal and external), including content creators, designers, and digital marketers.

• Cross-functional Collaboration

  : Work closely with product, sales, and leadership to ensure alignment of GTM initiatives, messaging, and campaign impact.

• Analytics & Optimization

  : Track KPIs, report marketing performance, and apply insights to continuously improve results (MQLs, CAC, LTV, engagement rates).

Required Skills & Qualifications

• Bachelor&aposs degree required; MBA or postgraduate in Marketing or related field preferred.
• 610 years of experience in B2B marketing; experience in SaaS, enterprise technology, or AI domains preferred.
• Proven expertise in end-to-end campaign execution, digital marketing, SEO/SEM, and content strategy.
• Hands-on experience with tools like HubSpot, Google Analytics, LinkedIn Ads, SEO tools (Ahrefs/SEMRush), and WordPress/marketing automation platforms.
• Excellent communication, storytelling, and stakeholder management skills.
• Strong analytical mindset and ability to make data-driven decisions.
• Experience managing internal teams and external agencies/freelancers.

What We Offer

• Strategic leadership role with visibility and influence across the organization.
• Opportunity to shape and scale a high-impact marketing engine.
• Exposure to cutting-edge technologies and AI-based solutions.
• Performance-linked rewards and growth pathways.
• A fast-paced, innovation-driven culture with room to experiment and grow.